Papers - KURATA Hisashi
about 97-
Optimizing IT Adoption: Balancing Functionality and Usability in Technology Choices
Kurata, Hisashi
Proceedings in the Decision Science Institute 2024 Annual Conference. 969 - 983 2024.11 [Reviewed]
Authorship：Lead author, Last author, Corresponding author Language：English Publishing type：Research paper (scientific journal) Single Work
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混雑緩和と定刻開始を実現するためのサービス開始前倒しのモデル分析
倉田久
生産管理 31 ( 2 ) 27 - 35 2024.10 [Reviewed]
Authorship：Lead author, Last author, Corresponding author Language：Japanese Publishing type：Research paper (scientific journal) Single Work
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Wang Ting, Kurata Hisashi.
日本経営工学会論文誌（英文号） 75 ( 4E ) 195 - 205 2025.1 [Reviewed]
Language：English Publishing type：Research paper (scientific journal) Single Work
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Pricing Strategies of P2P Sharing with Sustainable Development Consideration and Demand Matching Mass
Wang, T., Kurata, H., & Xiao
Asian Journal of Management Science and Applications Forthcoming 2024 [Reviewed]
Language：English Publishing type：Research paper (scientific journal) Single Work
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製造業におけるマーケティ ング戦略を考慮した意思決定の試み
田中正敏、倉田 久
日本生産管理学会第61回全国大会予稿集 52 - 53 2025.3
Language：Japanese Publishing type：Research paper (other science council materials etc.) Single Work
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小売店によるキャッシュレス支払いへの抑制とプラットフォームによるその摘発のモデル分析
倉田久
日本生産管理学会第61回全国大会予稿集 94 - 95 2025.3
Authorship：Lead author, Last author, Corresponding author Language：Japanese Publishing type：Research paper (other science council materials etc.) Single Work
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安定した既存技術の選択条件のモデル分析契約後VE提案の⼀考察
倉田久
日本経営工学会2024秋季大会予稿集 85 - 86 2024.10
Authorship：Lead author, Last author, Corresponding author Language：Japanese Publishing type：Research paper (other science council materials etc.) Single Work
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製造企業におけるオペレーションおよびマーケティング戦略を考慮した意思決定の試み
田中正敏、倉田久
日本経営工学会2024秋季大会予稿集 89 - 90 2024.10
Language：Japanese Publishing type：Research paper (other science council materials etc.) Single Work
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所与の予算に基づいた製品開発と市場浸透のための資源配分問題
田中正敏、倉田久
日本生産管理学会第60回全国大会予稿集 40 - 41 2024.9
Language：Japanese Publishing type：Research paper (other science council materials etc.) Single Work
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契約後 VE 入札のモデル化の一考察：提案すべきは挑戦的な技術か安定した既存技術か
倉田久
日本生産管理学会第60回全国大会予稿集 52 - 53 2024.9
Authorship：Lead author, Last author, Corresponding author Language：Japanese Publishing type：Research paper (other science council materials etc.) Single Work
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Pricing Strategies of P2P Sharing with Sustainable Development Consideration and Demand Matching Mass
Wang Ting, Hisashi Kurata
Proceedings in the Japan Society for Management Information Association Conference 2024. 2024.6
Language：English Publishing type：Research paper (other science council materials etc.) Single Work
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Manufacturer vs. Retailer: How Do Fairness Concerns Impact Pricing Strategies in Dual-Channel Closed-Loop Supply Chains？
Yang Xiao, Hisashi Kurata, Wang Ting
Proceedings in the Japan Society for Management Information Association Conference 2024. 2024.6
Language：English Publishing type：Research paper (other science council materials etc.) Single Work
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Pricing Strategies for B2C Sharing Services: A Sustainable Development Approach Across Various Sharing Models
Wang Ting, Hisashi Kurata
Proceedings in the Japan Industrial Management Association 2024 Spring Conference 28 - 29 2024.5
Language：English Publishing type：Research paper (other science council materials etc.) Single Work
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契約後 VE 入札のモデル化の一考察：提案すべきは挑戦的な技術か安定した既存技術か
倉田久
日本経営工学会2024年春季大会予稿集 30 - 31 2024.5
Authorship：Lead author, Last author, Corresponding author Language：Japanese Publishing type：Research paper (other science council materials etc.) Single Work
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地方自治体の住民サービス向上のためのLPWA導入のモデル分析：IT企業と町長とのゲームとして
倉田 久
日本生産管理学会第59回全国大会予稿集 ‐ 76 - 77 2024.3
Authorship：Lead author, Last author, Corresponding author Language：The in addition, foreign language Publishing type：Research paper (scientific journal) Single Work
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An Optimal Resource Allocation Problem for Product Development and Market Penetration
46 - 47 2024.3 [Reviewed]
Language：Japanese Publishing type：Research paper (other science council materials etc.) Single Work
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地方自治体によるLPWA導入の意思決定のモデル分析 ―IT企業と町長とのゲームとしての一考察―
倉田 久
日本生産管理学会 第59回全国大会予稿集 76 - 77 2024.3 [Reviewed]
Authorship：Lead author, Corresponding author Language：Japanese Publishing type：Research paper (other science council materials etc.) Single Work
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ZHANG Lu, KURATA Hisashi
International Journal of Japan Association for Management Systems 15 ( 1 ) 53 - 60 2023.12 [Reviewed]
Authorship：Last author Language：English Publishing type：Research paper (scientific journal) Publisher：日本経営システム学会 Joint Work
In an omnichannel approach, customers can participate in various shopping experiences since online and offline channels are seamlessly connected via modern information and communication technology. An omnichannel shopping experience comprises the buy-online-pickup-in-store (BOPS) service, in which a customer orders a product online and picks it up in a physical store; and the home-delivery. (HD) option, in which the customer examines and purchases a product and then requests for delivery directly to an address of their choice. This study examines how providing BOPS and HD services can increase the profitability of online and offline retailers that offer omnichannel disbursement. In addition to a decentralized supply chain, we examine whether supply chain contracts between the two channels can enhance system performance with model formulation and numerical experiments. We discovered that omnichannel adoption is not always desirable, and revenue-sharing ratios affect the decentralized channel’s performance.
Other Link： https://www.jstage.jst.go.jp/result/journal/-char/ja?cdjournal=ijams&globalSearchKey=Kurata
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Lu Zhang, Hisashi Kurata
International Journal of Japan Association for Management Systems 15 ( 1 ) 23 - 31 2023.12 [Reviewed]
Authorship：Last author Language：English Publishing type：Research paper (scientific journal) Single Work
In a two-echelon supply chain, a manufacturer produces a green product and sells it to two competing retailers—one physical store and one online shop. Herein, we consider two factors affecting the green level of a product: the green level produced by the manufacturer and the green-marketing effort of the two retailers. The government levies a tax or offers a subsidy on the final retail price depending on the green level of the product. Using the Stackelberg game, we investigated the factors of competition between the retailers, financial intervention from the government, and consumer surplus affecting the pricing of a green product and the green-marketing effort-level decisions by the supply chain members. The results indicated that consumer surplus is influenced by green decisions and government subsidies increase the profits of the two types of stores.
Other Link： https://www.jstage.jst.go.jp/result/journal/-char/ja?cdjournal=ijams&globalSearchKey=Kurata
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Wang Ting, Hisashi Kurata
International Journal of Japan Association for Management Systems 15 ( 1 ) 113 - 120 2023.12 [Reviewed]
Authorship：Last author Language：English Publishing type：Research paper (scientific journal) Single Work
Sustainability concerns are becoming increasingly crucial for the growth of enterprises as environmental impact increases. Sustainable supply chains (SCs) can minimize resource waste, strengthen environmental protection responsibilities, enhance company reputation, and boost demand. This study examines the influence of cost-sharing (CS) and revenue-sharing (RS) contracts on SC profits, considering manufacturers and retailers making sustainable investments. Assuming consumer preference for sustainable products and government-imposed environmental taxes, the findings demonstrate that sustainability effectiveness enhances profits for manufacturers and retailers. Furthermore, CS contracts emerge as a more effective coordination strategy among SC participants compared to RS contracts.
Other Link： https://www.jstage.jst.go.jp/article/ijams/15/1/15_113/_article/-char/en
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Effectiveness of Different Pricing Strategies at Reducing the Workload of Home Delivery Services
Kurata Hisashi
Proceedings of the 7th Asian Conference of Management Science and Applications(ACMSA 2023) 2023.12 [Reviewed]
Authorship：Lead author, Corresponding author Language：English Publishing type：Research paper (international conference proceedings) Single Work
Owing to a declining birthrate, aging population, and labor shortage, the Japanese logistics industry is at risk of collapse. In particular, coming restrictions on overtime hours for truck drivers are expected to have a major effect on home delivery services. Japan’s delivery companies generally charge the same delivery fee for both face-to-face attended delivery, which may include redelivery, and unattended delivery, where the item may just be placed in front of door. In this study, we investigated whether differentiating the delivery fee by charging a premium for attended delivery or offering a discount for unattended delivery of a delivery company. We formulated a game theoretic model to consider a delivery company and users with different service preference. We then determined the conditions under which price differentiation can achieve separating equilibrium where users choose attended or unattended delivery according to their service preference. We also consider the conditions under which both the company and user select the same price differentiation strategy.
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Optimizing Pricing Strategies in Dual-Channel Closed-Loop Supply Chains: An Analysis of Manufacturer’s Corporate Social Responsibility Investment
Xiao Yang, Hisashi Kurata
Proceedings of 2023 Asian Conference of Management Science and Applications (ACMSA2023) 2023.12 [Reviewed]
Authorship：Last author Language：English Publishing type：Research paper (international conference proceedings) Single Work
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A Resource Allocation Problem in Supply Chain Coordination of Supply Guarantee Deposit Payment Contract for Multiple Products
Masatoshi Tanaka and Hisashi Kurata
International Journal of Japan Society for Production Management 9 ( 1 ) 11 - 16 2023.12 [Reviewed]
Authorship：Last author Language：English Publishing type：Research paper (scientific journal) Single Work
The Great East Japan Earthquake in 2011 and COVID-19 pandemic in 2019 have increased the number of supply disruptions among supply chain members. Existing studies have shown that the contracts of supply guarantee deposit payment for coordination can achieve win-win channel coordination among supply chain members with each member’s expected profits, even in the case of production disruptions. The boundary of the required deposit payment amount is also clarified. A supply guarantee deposit payment contract is one in which the manufacturer guarantees the on-time delivery of the product by paying an interest adjusted deposit and requiring the retailer to place a minimum order quantity. This study examines the problem of resource allocation in supply chain coordination with supply guarantee deposit payment contracts for multiple products.
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置き配と対面配送を適切に提供するための配送料金と配送品質の決定について
倉田 久
日本経営工学会2023年秋季大会予稿集 108 - 109 2023.10 [Reviewed]
Authorship：Lead author, Corresponding author Language：Japanese Publishing type：Research paper (other science council materials etc.) Single Work
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代替製品を持つOEM環境において卸値契約でのニュースベンダーモデルの一考察
田中正敏、倉田久
日本経営工学会2023年秋季大会予稿集 142 - 143 2023.10 [Reviewed]
Authorship：Last author Language：Japanese Publishing type：Research paper (other science council materials etc.) Single Work
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Premium Pricing for Sustainable Home Delivery Services -An Analytical Approach-
Kurata Hisashi
Proceedings of the 5th Interntional Conference on Production Management 2023 (ICPM2023) 90 - 93 2023.9 [Reviewed]
Authorship：Lead author, Corresponding author Language：English Publishing type：Research paper (international conference proceedings) Single Work
Home delivery services in Japan are impoverished and face a crisis of collapse because the development of e-commerce has increased the volume of small parcels being handled, and the aging society has caused labor shortages. Imposing an additional charge for attended delivery with redelivery is considered a possible solution for the logistics issue in Japan. This study examines under what conditions it is possible for home delivery users to shift from the current free redelivery system to redelivery at a premium price. We developed a game model consisting of a delivery company that determines the premium price and delivery quality and a service user that chooses either attended or unattended delivery to determine the conditions for a charged redelivery system. Based on the model analysis, we found the following results: 1) Excessively superior delivery quality should be avoided, and 2) users tend to choose the premium price when the potential risk for unattended delivery is high. We also found that the premium price has an upper limit and that higher user’s sensitivity to service quality results in a lower upper price limit.
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Applying Mean-Variance Method to an Analytical Model of Green Dual-Channel Supply Chain with Risk Aversion
Zhang Lu, Hisashi Kurata
Proceedings of the 5th International Conference on Production Management 2023 (ICPM2023) 100 - 103 2023.9 [Reviewed]
Authorship：Last author Language：English Publishing type：Research paper (international conference proceedings) Single Work
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Price Strategies in Sustainable O2O Supply Chain Considering Consumer Purchasing and Renting Behavior
Wang Ting., Kurata Hisashi.
Proceedings of the 5th International Conference on Production Management 2023 (ICPM2023) 96 - 99 2023.9 [Reviewed]
Authorship：Last author Language：English Publishing type：Research paper (international conference proceedings) Single Work
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Decision-Making Mechanisms in a Dual-Channel Closed-Loop Supply Chain: Insights into Retailer’s Fairness Concerns
Xiao Yang, Hisashi Kurata, and Wang Ting
Proceedings of the 5th International Conference on Production Management 2023 (ICPM2023) 84 - 87 2023.9 [Reviewed]
Authorship：Last author Language：English Publishing type：Research paper (international conference proceedings) Single Work
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配送業者と宅配利用者が置配を選択する持続性のある宅配システムのモデル分析
倉田 久
日本経営工学会2023年春季大会予稿集 106 - 107 2023.6 [Reviewed]
Authorship：Lead author, Corresponding author Language：Japanese Publishing type：Research paper (other science council materials etc.) Single Work
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模倣品を考慮したサプライチェーンシステムにおけるブロックチェーンの導入の試み
田中正敏、倉田久
日本経営工学会2023年春季大会予稿集 173 - 174 2023.6 [Reviewed]
Authorship：Last author Language：Japanese Publishing type：Research paper (other science council materials etc.) Single Work
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製品開発と市場浸透のための最適資源配分問題
田中正敏、倉田久
日本生産管理学会第59回全国大会予稿集 46 - 47 2023.3 [Reviewed]
Authorship：Last author Language：Japanese Publishing type：Research paper (scientific journal) Single Work
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配送業者と宅配利用者が置き配を選択する持続性のある宅配システムのモデル化
倉田 久
日本経営工学会2023年春季大会予稿集 - 106 - 107 2023
Language：The in addition, foreign language Publishing type：Research paper (scientific journal) Single Work
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置き配と対面配送を適切に提供するための配送料金と配送品質の決定について
倉田 久
日本経営工学会2023年秋季大会予稿集 - 108 - 109 2023
Language：The in addition, foreign language Publishing type：Research paper (scientific journal) Single Work
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Supply chain coordination with production, transportation, and demand uncertainties considering subsidies
田中 正敏, 倉田 久
Proceedings of 2023 Asian Conference of Management Science and Applications (ACMSA2023) - 2023 [Reviewed]
Language：The in addition, foreign language Publishing type：Research paper (scientific journal) Joint Work
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Price Strategies in Sustainable O2O Supply Chain Considering Consumer Purchasing and Renting Behavior
倉田 久
Proceedings of the 5th International Conference on Production Management 2023 (ICPM2023) - 96 - 99 2023 [Reviewed]
Language：The in addition, foreign language Publishing type：Research paper (scientific journal) Single Work
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Premium Pricing for Sustainable Home Delivery Services - An Analytical Approach -
倉田 久
Proceedings of the 5th International Conference on Production Management 2023 (ICPM2023) - 90 - 93 2023 [Reviewed]
Language：The in addition, foreign language Publishing type：Research paper (scientific journal) Single Work
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Premium Pricing for Sustainable Home Delivery Services - An Analytical Approach -
倉田 久
Proceedings of the 5th International Conference on Production Management 2023 - 90 - 93 2023 [Reviewed]
Language：The in addition, foreign language Publishing type：Research paper (scientific journal) Single Work
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Optimizing Pricing Strategies in Dual-Channel Closed-Loop Supply Chains: An Analysis of Manufacturer’s Corporate Social Responsibility Investment
倉田 久
Proceedings of 2023 Asian Conference of Management Science and Applications. - 2023 [Reviewed]
Language：The in addition, foreign language Publishing type：Research paper (scientific journal) Single Work
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Effectiveness of Different Pricing Strategies at Reducing the Workload of Home Delivery Services
倉田 久
Proceedings of 2023 Asian Conference of Management Science and Applications. - 2023 [Reviewed]
Language：The in addition, foreign language Publishing type：Research paper (scientific journal) Single Work
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Effectiveness of Different Pricing Strategies at Reducing the Workload of Home Delivery Services
倉田 久
Proceedings of 2023 Asian Conference of Management Science and Applications (ACMSA2023) - 2023 [Reviewed]
Language：The in addition, foreign language Publishing type：Research paper (scientific journal) Single Work
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Decision-Making Mechanisms in a Dual-Channel Closed-Loop Supply Chain: Insights into Retailer’s Fairness Concerns
倉田 久
Proceedings of the 5th International Conference on Production Management 2023 - 84 - 87 2023 [Reviewed]
Language：The in addition, foreign language Publishing type：Research paper (scientific journal) Single Work
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Decision-Making Mechanisms in a Dual-Channel Closed-Loop Supply Chain: Insights into Retailer’s Fairness Concerns
倉田 久
Proceedings of the 5th International Conference on Production Management 2023 (ICPM2023) - 84 - 87 2023 [Reviewed]
Language：The in addition, foreign language Publishing type：Research paper (scientific journal) Single Work
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Applying Mean-Variance Method to an Analytical Model of Green Dual-Channel Supply Chain with Risk Aversion
倉田 久
Proceedings of the 5th International Conference on Production Management 2023 - 100 - 103 2023 [Reviewed]
Language：The in addition, foreign language Publishing type：Research paper (scientific journal) Single Work
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Applying Mean-Variance Method to an Analytical Model of Green Dual-Channel Supply Chain with Risk Aversion
倉田 久
Proceedings of the 5th International Conference on Production Management 2023 (ICPM2023) - 100 - 103 2023 [Reviewed]
Language：The in addition, foreign language Publishing type：Research paper (scientific journal) Single Work
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A Resource Allocation Problem in Supply Chain Coordination of Supply Guarantee Deposit Payment Contract for Multiple Products
倉田 久
International Journal of Japan Society for Production Management (JSPM) 9 11 - 16 2023 [Reviewed]
Language：The in addition, foreign language Publishing type：Research paper (scientific journal) Single Work
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Omnichannel fulfillment and item-level RFID tracking in fashion retailing
Berdymyrat Ovezmyradov, Hisashi Kurata
Computers & Industrial Engineering 168 ( - ) 1 - 13 2022.3 [Reviewed]
Authorship：Corresponding author Language：English Publishing type：Research paper (scientific journal) Single Work
Other Link： https://www.sciencedirect.com/journal/computers-and-industrial-engineering/vol/169/suppl/C
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利益構造から見た小売店再販市場におけるサプライチェーン・コーディネーションの一考察
田中正敏，倉田久
日本生産管理学会第55回全国大会講演論文集 - ( - ) 54 - 55 2022.3 [Reviewed] [Invited]
Authorship：Corresponding author Language：Japanese Publishing type：Research paper (research society, symposium materials, etc.) Single Work
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フリーミアム価格戦略における最適無料サービスと最適プレミアム価格の決定について
倉田久
日本経営工学会2021年度秋季大会予稿集 - ( - ) 109 - 110 2021.11
Authorship：Lead author Language：Japanese Publishing type：Research paper (other science council materials etc.) Single Work
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利益構造を考慮した小売店運営販売市場におけるサプライチェーン・コーディネーション
田中正敏, 倉田久
日本経営工学会2021年度秋季大会予稿集 - ( - ) 197 - 198 2021.11
Authorship：Corresponding author Language：Japanese Publishing type：Research paper (other science council materials etc.) Single Work
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How Does Consumer Environmental Awareness Influence the Competition Between Store Brand and National Brand?
Xiao Yang, Hisashi Kurata
日本経営工学会2021年春季大会予稿集 - ( - ) 346 - 347 2021.5 [Reviewed]
Authorship：Last author Language：English Publishing type：Research paper (other science council materials etc.) Single Work
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品切れと売残りが同時発生する場合の商品管理手法の比較"
倉田久
日本経営工学会2021年春季大会予稿集 245 - 246 2021.5
Authorship：Lead author Language：Japanese Publishing type：Research paper (other science council materials etc.) Single Work
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Analysis of Product Assortment Using Power Law -What Assortment is Optimal?-
28 ( 1 ) 27 - 36 2021.1 [Reviewed]
Authorship：Lead author, Corresponding author Language：English Publishing type：Research paper (scientific journal) Single Work
Retail chain stores, such as supermarkets and convenience stores, typically select similar national
brand product lineups, even though the product assortment on shop shelves is considered to be a
significant factor in customers’ choices. To understand why real-world retailers often choose almost the
same product assortment as their competitors choose, this study examines product assortment in retail
stores using an analytical approach. We develop a mathematical model based on the application of the
long tail sales model and power law; then, we determine the Nash and Stackelberg equilibria of the
product assortment competition between two retailers. The analysis finds that the limited shop floor area
and marginal profit of adding a product to the lineup are the main factors that result in the similar product
assortment in retail stores. We then propose managerial implications derived from the analytical results.Other Link： https://www.jstage.jst.go.jp/article/seisankanri/28/1/28_27/_article/-char/en
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Analysis of Product Assortment Using Power Law
Kurata Hisashi
Produetion Management 28 ( 1 ) 27 - 36 2021
Language：Japanese Publishing type：Research paper (scientific journal) Publisher：Japan Society for Production Management Single Work
<p> Retail chain stores, such as supermarkets and convenience stores, typically select similar national brand product lineups, even though the product assortment on shop shelves is considered to be a significant factor in customers’ choices. To understand why real-world retailers often choose almost the same product assortment as their competitors choose, this study examines product assortment in retail stores using an analytical approach. We develop a mathematical model based on the application of the long tail sales model and power law; then, we determine the Nash and Stackelberg equilibria of the product assortment competition between two retailers. The analysis finds that the limited shop floor area and marginal profit of adding a product to the lineup are the main factors that result in the similar product assortment in retail stores. We then propose managerial implications derived from the analytical results.</p>
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Kurata Hisashi
Conference proceedings of DSI 2020 Annual Conference 501 - 519 2020.11 [Reviewed]
Language：English Publishing type：Research paper (other science council materials etc.) Publisher：Decision Science Institute Single Work
This workanalyzes the relative values of two typesofinformationcustomer type and thecustomer’s service preference, while assuming two types of customers: those thathave already made a purchase decisionand thosethat havenot. After developing arelevantmathematical model, we foundthat if a retailer has a high brand value and a high-cost structure, correctly identifyingthecustomer typewill bemore profitable than identifying their service preference. Additionally, between state-of-the-art information technology and simple industrial engineering tools, we determined the most suitable methodology for obtaining each type of information.
Other Link： https://decisionsciences.org/wp-content/uploads/2020/11/2020-DSI-Proceedings.pdf
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IT or IE: Analysis of capturing the value of consumer information
Kurata Hisashi, Tanaka Masatoshi
Proceeding of the JIMA conference Fall 2020 2020.10 [Reviewed]
Language：Japanese Publishing type：Research paper (other science council materials etc.) Publisher：Japan Industrial Management Association Joint Work
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Masatoshi Tanaka, Kurata Hisashi
Journal of Japan Society for Production Management 27 ( 2 ) 49 - 56 2020.10 [Reviewed]
Language：Japanese Publishing type：Research paper (scientific journal) Publisher：Japan Society for2 Production Management Joint Work
Other Link： https://doi.org/10.14846/seisankanri.27.2_49
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Product Assortment Analysis Using a Power Law Model ―Is the same assortment optimal?―
Kurata Hisashi
Proceedings of the 52th JSPM conference Fall 2020. 2020.9 [Reviewed]
Language：Japanese Publishing type：Research paper (other science council materials etc.) Publisher：Japan Society for Production Management Single Work
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Masatoshi Tanaka, Hisashi Kurata
Production Management 27 ( 2 ) 49 - 56 2020.8 [Reviewed]
Authorship：Last author Language：English Publishing type：Research paper (scientific journal) Single Work
Other Link： https://www.jstage.jst.go.jp/article/seisankanri/27/2/27_49/_article/-char/en
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新たな小売店の新規参入において異なるサービス品質を持つ顧客タイプにおける小売店のコーディネー ションの感度分析
田中正敏、倉田
一般社団法人日本生産管理学会、第51回全国大会大会予稿集 2020.3 [Reviewed]
Language：Japanese Publishing type：Research paper (research society, symposium materials, etc.) Publisher：一般社団法人日本生産管理学会 Single Work
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Supply Chain Coordination Between an Existing Retailer and a Newly Launched Retailer in Relation to Customers' Different Service Quality Preferences
Tanaka Masatoshi, Kurata Hisashi
Produetion Management 27 ( 2 ) 49 - 56 2020
Language：Japanese Publishing type：Research paper (scientific journal) Publisher：Japan Society for Production Management Joint Work
<p> In consumer electronic appliances, furniture, and cosmetics retail, personal customer service by sales staff is considered a strong contributor to increased sales. However, some groups of customers regard face-to-face sales pitches as unnecessary and annoying. Karata [3] has analyzed how retailers can improve business profitability by correctly recognizing a customer type and providing the optimal level of customer service for those groups of customers who feed supersaturated with too much service. As a study of supply chain coordination between an existing retailer with high service quality and a newly launched retailer with moderate service quality, we develop a profit-maximization model in which there are two types of customers with respect to their preferences regarding sales efforts. We find that two different types of retailersfor instance, a traditional family-owned store and a chain storecan coexist when consumers’ preference for personal service are heterogeneous. We present numerical examples to support our analytical results.</p>
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Comparison of Distribution Collaboration Methods When Demand Occurs at Different Times in Different Locations
Hisashi Kurata, Zhang Lu
Asia-Pacific Industrial Engineering and Management Systems (APIEMS) 2019 conference 2019.12 [Reviewed]
Language：English Publishing type：Research paper (international conference proceedings) Publisher：APIEMS Joint Work
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Effectiveness of Price-matching Strategies Between Physical Stores When the Lowest Price Is Offered Online
Hisashi Kurata, Zhang Lu
Conference proceedings at Asia-Pacific Industrial Engineering and Management Systems (APIEMS) 2019 conference 2019.12 [Reviewed]
Language：English Publishing type：Research paper (international conference proceedings) Publisher：APIEMS Joint Work
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Hisashi Kurata, Berdymyrat Ovezmyradov, Yumi Meuthia
日本経営工学会論文誌(英文号） 70 ( 2E ) 95 - 104 2019.7 [Reviewed]
Authorship：Lead author, Corresponding author Language：English Publishing type：Research paper (scientific journal) Publisher：日本経営工学会 Joint Work
Sales of accessories and add-ons are strategically important as profit centers for manufacturers of consumer products. In such situations, a durable product with too many attributes might reduce the chance of selling optional items that increase the functionality of the product, whereas too few product attributes will make the product less attractive, thereby reducing profitability. Hence, determining the optimal amount of add-on functionality of a durable product is critical in product design. Another retail challenge is how to sell a durable product and along optional add-on functionalities, whether they should be sold together or separately. This paper examines the number of attributes that a durable product should have by comparing three sales strategies: selling the durable product only (i.e., a one-product-fits-all strategy), selling the durable product and optional items simultaneously, and selling them separately. We compare the optimal level of product functionality among these three sales strategies considering three managerial goals: coverage of the target market, revenue maximization, and profit maximization. We also study the effect of consumers' desire for a product with over-specification in the optimal design. We determine that the sale of add-ons affects the optimal functionality of a durable product and how separately selling optional items can alleviate the tendency toward over-specification in product design.
Other Link： https://www.jstage.jst.go.jp/browse/jima/70/2E/_contents/-char/en
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Is the information of customer types and preferences to personal selling worth the investment in innovative technology? A modeling approach
Hisashi Kurata
Journal of Retailing and Consumer Services 49 371 - 379 2019.7 [Reviewed]
Language：English Publishing type：Research paper (scientific journal) Single Work
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Information on Pre-Sales Demand or Transferring Usold Products: Transhipment for Asynchoroneous Sales
Hisashi Kurata
Conference proceedings of Production and Operations Management Society (POMS) 30th annual meeting 2019 2019.5 [Reviewed]
Language：English Publishing type：Research paper (international conference proceedings) Publisher：Decision Sciences Institute Single Work
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How does the Razor-and-Blade Business Model Work When Cost-Conscious Consumers Prefer Low-priced Generic Items
Hisashi Kurata
Conference proceedings of Asia-Pacific Industrial Engineering and Management Systems (APIEMS) meeting 2018 2018.12 [Reviewed]
Language：English Publishing type：Research paper (international conference proceedings) Publisher：APIEMS Single Work
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Value of information regarding customer types and preferences when oversaturation of personal service occurs
Hisashi Kurata
Conference proceedings of Decision Sciences Institute (DSI) annual meeting 2018 2018.11 [Reviewed]
Language：English Publishing type：Research paper (international conference proceedings) Publisher：Decision Sciences Institute Single Work
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Berdymyrat Ovezmyradov, Hisashi Kurata
International Transactions in Operational Research 26 ( 1 ) 200 - 222 2018.1 [Reviewed]
Language：English Publishing type：Research paper (scientific journal) Publisher： John Wiley & Sons Joint Work
In retailing practice, customers may actively respond in one of the following ways after experiencing stockout of a preferred brand: switch to a substitutable brand, switch to another store (where the preferred brand could be available), or delay purchase (backlogging). This paper presents a model of active customer responses to stockout of fashion products. In the single‐period model, a retailer maximizes profit by selling two substitutable brands through two different stores. Analytical results and numerical experiments suggest that active response to stockout increase the retailer's profitability due to (a) additional revenue from backlogging and brand and store switching and (b) decrease in optimal order size resulting in lower holding costs. Omnichannel fulfillment offers additional opportunities for retailers to benefit from active responses to stockout.
Other Link： https://onlinelibrary.wiley.com/journal/14753995
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Study on product quality design under the effects of feature fatigue and price fairness concerns: a modeling approach
Hisashi Kurata
Conference proceedings of Asia-Pacific Industrial Engineering and Management Systems (APIEMS) meeting 2017 2017.12 [Reviewed]
Language：English Publishing type：Research paper (international conference proceedings) Publisher：APIEMS Single Work
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Hisashi Kurata, Berdymyrat Ovezmyradov, Yumi Meuthia
Journal of Japan Industrial Engineering Association 68 ( 2E ) 149 - 160 2017.8 [Reviewed]
Authorship：Lead author, Corresponding author Language：English Publishing type：Research paper (scientific journal) Publisher：日本経営工学会 Single Work
Customers react differently when a product is temporarily unavailable at a store, depending on their brand and store loyalty. By including backlogging, brand switching, and store switching—which we consider a customer's active responses to product stockout—we extend a traditional newsvendor model to apply to the two-stage supply chain of a manufacturer and multiple homogeneous retailers, each of which sells several substitutable products to end-customers. This research investigates the effect of consumer behavior with regard to product unavailability on a retailer's stocking decisions, the retailer's expected profits, and the possibility of supply chain coordination. Moreover, assuming that the building of brand and store loyalty positively affects a customer's tendency to respond actively to stockouts, we explore how a firm's marketing efforts influence supply chain coordination over a product's life cycle. We find that an active response to stockout is not always beneficial for an individual firm but can, at certain levels, substitute for a supply chain contract as a tool to coordinate the supply chain. In addition, we show that when customer response to product unavailability is sufficiently active, the additional profits resulting from the development of customer's loyalty can cover the buy-back payment the manufacturer must pay to the retailers. Based on our analytical results, we propose managerial implications regarding how a supply chain should adjust loyalty management over a product's life cycle.
Other Link： https://www.jstage.jst.go.jp/browse/jima/68/2E/_contents/-char/ja
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Hisashi Kurata, Berdymyrat Ovezmyradov
Journal of Japan Industrial Engineering Association 67 ( 4E ) 327 - 337 2017.3 [Reviewed]
Authorship：Lead author, Corresponding author Language：English Publishing type：Research paper (scientific journal) Publisher：日本経営工学会 Joint Work
In some product categories, such as personal computers and motorcycles, customers usually customize a base model using optional items. These items are a strategic tool for revenue generation. Moreover, customers tend to buy a product with attributes that exceed their real needs, and on using the product, they are likely to be dissatisfied by the unnecessary features that it possesses. This paper, as a study of sales management, considers how a firm can select the most appropriate sales strategy: selling only a base product, a base product with optional items that are purchased before using the product, or a base product with after-sales services that are purchased after using the product. We develop utility functions for the over-specification (over-spec) tendency, analyze customers' choice of either options, after-sales services or none, and suggest the most adequate sales strategy for a firm. We find that when the over-spec tendency is weak but the price of additional items/services is relatively high, the “base model” strategy might be the most appropriate. In addition, we conclude that the “after-sales” strategy is dominant over the “options” strategy as long as the payment for customization is equivalent between these strategies. In other words, a firm that adopts the “options” strategy should reduce the cost that a customer bears when purchasing these options. This finding implies a rationale behind the common observation that a firm that wants to sell optional products in addition to the main product often offers these products as a package.
Other Link： https://www.jstage.jst.go.jp/browse/jima/67/4E/_contents/-char/en
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Optimal quality design when a product is customized by a customer using third-party firm's items under the uncertainty of customer's preference
Hisashi Kurata, Yumi Meuthia
Conference proceedings of Asia-Pacific Industrial Engineering and Management Systems (APIEMS) meeting 2016 2016.12 [Reviewed]
Language：English Publishing type：Research paper (international conference proceedings) Publisher：APIEMS Single Work
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Modeling the manufacturer-retailer interaction of a razor and razor blade business model facing competition from a low price third party product
Hisashi Kurata, Berdymyrat Ovezmyradov
Conference proceedings of Asia-Pacific Industrial Engineering and Management Systems (APIEMS) meeting 2015 2016.12 [Reviewed]
Language：English Publishing type：Research paper (international conference proceedings) Publisher：APIEMS Single Work
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Active response of strategic consumers to stockout
Berdymyrat Ovezmyradov, Hisashi Kurata
Conference proceedings of Asia-Pacific Industrial Engineering and Management Systems (APIEMS) meeting 2016 2016.12 [Reviewed]
Language：English Publishing type：Research paper (international conference proceedings) Publisher：APIEMS Single Work
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Modeling and teaching inventory management in multiplayer supply chain competition game using Excel and Google Sheets
Berdymyrat Ovezmyradov, Yumi Meuthia, Hisashi Kurata
Conference proceedings of Asia-Pacific Industrial Engineering and Management Systems (APIEMS) meeting 2016 2016.12 [Reviewed]
Language：English Publishing type：Research paper (international conference proceedings) Publisher：APIEMS Joint Work
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Analysis on competition between brand and generic consumables when heterogeneous quality perception of customers collapses over time
Hisashi Kurata
Conference proceedings of Asia-Pacific Decision Sciences Institute (APDSI) meeting 2016 2016.7 [Reviewed]
Language：English Publishing type：Research paper (international conference proceedings) Publisher：Decision Sciences Institute Single Work
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Effects of active response of consumers to stockout on performance of fashion supply chain
Berdymyrat Ovezmyradov, Hisashi Kurata
Conference proceedings of Asia-Pacific Industrial Engineering and Management Systems (APIEMS) meeting 2015 2015.12 [Reviewed]
Language：English Publishing type：Research paper (international conference proceedings) Publisher：APIEMS Joint Work
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Study of Price Matching Performance between Two Retailers When Confronting an Online Shop Offering the Lowest Price
Hisashi Kurata, Berdymyrat Ovezmyradov
Conference proceedings of Asia-Pacific Decision Sciences Institute (APDSI) meeting 2015 2015.7 [Reviewed]
Language：English Publishing type：Research paper (international conference proceedings) Publisher：Decision Sciences Institute Single Work
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Stockout management: how does customers’ brand and store loyalty influence supply chain performance?
Hisashi Kurata, Berdymyrat Ovezmyradov
Conference proceedings of Decision Sciences Institute (DSI) annual meeting 2014 2014.11 [Reviewed]
Language：English Publishing type：Research paper (international conference proceedings) Publisher：Decision Sciences Institute Single Work
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Effect of Purchasing Size Variability on Inventory Performance: Do More Customers Buy Less or Do Fewer Customers Buy More?
Hisashi Kurata
Conference proceedings of the Asia-Pacific Decision Sciences Institute (APDSI) conference 2014 2014.7 [Reviewed]
Language：English Publishing type：Research paper (international conference proceedings) Publisher：Decision Sciences Institute Single Work
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Hisashi Kurata
International Journal of Production Research 52 ( 22 ) 6739 - 6759 2014.5 [Reviewed]
Language：English Publishing type：Research paper (scientific journal) Publisher：Taylor & Francis Single Work
Other Link： https://www.tandfonline.com/doi/abs/10.1080/00207543.2014.916825
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Hisashi KURATA, Hideaki TAKAGI, Yongbing Zhang
Proceedings of Annual Conference of Japanese Society for Engineering Education - ( - ) - - - 2013.8 [Reviewed]
Authorship：Lead author, Corresponding author Language：English Publishing type：Research paper (scientific journal) Single Work
Other Link： https://www.jstage.jst.go.jp/article/jseeja/2013/0/2013_628/_article/-char/en
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Hisashi Kurata, Seong-Hyun Nam
International Journal of Production Economics 144 ( 1 ) 268 - 280 2013.2 [Reviewed]
Language：English Publishing type：Research paper (scientific journal) Publisher：Elsevier Joint Work
After-sales services are a key strategic tool in the durable consumer product market. They allow a manufacturer and a retailer to capture more sales and profit. Less obvious, however, is how the uncertainty of the customer's needs for after-sales services influences after-sales service decisions. As an extension of Kurata and Nam's 2010 (International Journal of Production Economics 127 (1), 136–146) work, in this paper we explore the effect of uncertainty on after-sales service decisions by comparing several information structures in a two-stage supply chain. The model presented in this paper demonstrates that uncertainty may temporally alleviate the discrepancy between customers’ optimal service level and a firm's service decisions based on maximizing profits (referred to here as accidental outperformance). However, ultimately, uncertainty will never improve supply chain performance. We determine probabilities that such accidental outperformance may mislead the firm into making erroneous after-sales service decisions due to misunderstandings regarding uncertainty. In addition, our analysis shows that a firm's effort to provide efficient service operations will increase the chance of accidental outperformance. Based on the analytical results, we also provide several practical insights for business.
Other Link： https://www.sciencedirect.com/science/article/abs/pii/S0925527313000819
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Robust supply base management: Determining the optimal number of suppliers utilized by contractors
Seong-Hyun Nam, John Vitton, Hisashi Kurata
International Journal of Production Economics 134 ( 2 ) 333 - 343 2012.11 [Reviewed]
Language：English Publishing type：Research paper (scientific journal) Publisher：Elsevier Joint Work
The importance of robust supply base management under demand uncertainty requires an understanding of the benefits associated with a contractor having an optimal number of suppliers. The key benefit is a reduction in a contractor's total cost of supply base management. However, few supplier-optimizing models incorporate the perspectives of both demand uncertainty and supply base management costs. The objective of this paper is twofold: (1) to investigate the dynamics between demand uncertainty and coordination; and (2) to develop a model that determines the optimal number of suppliers that a contractor should maintain in its supply base to become more flexible and maximize its profits.
Other Link： https://www.sciencedirect.com/science/article/abs/pii/S0925527309004125
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Progress in the Healthcare Service Innovation Project at the Tsukuba University Hospital
Hideaki Takagi, Hisashi Kurata,Yukihiko Okada, Maiko Shigeno, Keizo Yamashita, Akiko Yoshise, Yongb … Show more authors
Hideaki Takagi, Hisashi Kurata,Yukihiko Okada, Maiko Shigeno, Keizo Yamashita, Akiko Yoshise, Yongbing Zhang Hide authors
Conference proceedings of the Annual SRII Global Conference 2012.7 [Reviewed]
Language：English Publishing type：Research paper (international conference proceedings) Single Work
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OR/MS-Based Innovation in Patient Management at the Tsukuba University Hospital
Hideaki Takagi, Hisashi Kurata, Yukihiko Okada, Keizo Yamashita, Akiko Yoshise
Conference proceedings of the 2012 Frontiers in Service Conference 2012.6 [Reviewed]
Language：English Publishing type：Research paper (international conference proceedings) Publisher：Robert H. Smith School of Business at the University of Maryland Single Work
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A review of RFID technology and its managerial applications in different industries
Xiaowei Zhu, Samar K.Mukhopadhyay, HisashiKurata
Journal of Engineering and Technology Management 29 ( 1 ) 152 - 167 2012.1 [Reviewed]
Language：English Publishing type：Research paper (scientific journal) Single Work
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Determining Optimal Price and Order Quantity under the Uncertainty in Demand and Supplier Price
Seong-Hyun Nam, Hisashi Kurata, John Vitton, Jaesun Park
International Journal of Information Systems and Supply Chain Management 3 ( 4 ) 1 2010.10 [Reviewed]
Language：English Publishing type：Research paper (scientific journal) Publisher：The Information Resources Management Association (IRMA) Single Work
Manufacturers in a high-tech durable product industry may have to make operational decisions in the presence of uncertainties associated with product demand and supplier’s wholesale price. In this paper, the authors investigate the impact of such uncertainties on the activities of a manufacturer and its supplier and develop an optimization model that describes how the manufacturers should reflect the uncertainty issues in their pricing and order quantity policy to achieve a desirable profit. In the modeling process, three important managerial problems are discussed, i.e., the effect of coordination between a manufacturer and its supplier in dealing with uncertainties on product demand and supplier’s wholesale price, strategies for mitigating both errors in demand forecasting and supply risk, and modeling frameworks to determine the optimal solution for price and order quantity based on the varying levels of coordination. To identify best operational decisions under market uncertainty, the authors use the stochastic optimal control theory.
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“After-sales service competition in a supply chain: Optimization of customer satisfaction level or profit or both?
Hisashi Kurata, Seong-Hyun Nam
International Journal of Production Economics 127 ( 1 ) 136 - 146 2010.9 [Reviewed]
Language：English Publishing type：Research paper (scientific journal) Publisher：Elsevier Single Work
For durable consumer products, after-sales services play an important role in customers’ purchase decisions. A manufacturer offers basic warranty available to all customers who buy the product, while a retailer offers optional after-sales service that is available only to customers who pay for the option. We explore the interaction of these two after-sales services assuming two customer segments. Formulating five analytical models, we found that after-sales service plans that are determined to maximize profits do not match optimal after-sales service levels that can satisfy customers the most.
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Trade Promotion Mode Choice and Information Sharing in Fashion Retail Supply Chains
Hisashi Kurata, Xiaohang Yue
International Journal of Production Economics 144 ( 2 ) 507 - 519 2008.8 [Reviewed]
Language：English Publishing type：Research paper (scientific journal) Publisher：Elsevier Joint Work
Trade promotion has a significant impact on the retail business, particularly in the fashion sectors. Manufacturers have traditionally been concerned with the inefficiency of trade promotion due to the low pass-through rate of the trade deals from retailers to customers. The scan-back (SB) trade deal, which monitors a retailer's sales via an IT system, benefits the manufacturer, but may or may not benefit the retailer. We provide insight into when a retailer in a two-stage supply chain has incentive to accept the SB trade deal. We show that (1) the manufacturer and the entire supply chain can always benefit from the SB trade deal while the retailer benefits only under some conditions, and that (2) both the retailer and the manufacturer can benefit from the SB trade deal if the SB deal is accompanied by a buyback (BB) contract. We examine the effect of a retailer's confidential pass-through rate on both the retailer's and the manufacturer's incentives to use the SB trade deal.
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Incentives to Reliable Order Fulfillment for an Internet Drop-Shipping Supply Chain
Dong-Qing Yao, Hisashi Kurata, Samar K. Mukhopadhyay
International Journal of Production Economics 133 ( 1 ) 324 - 334 2008.5 [Reviewed]
Language：English Publishing type：Research paper (scientific journal) Publisher：Elsevier Joint Work
In this paper, we analyze the interaction between revenue sharing and quality of order fulfillment that occurs in an Internet drop-shipping distribution system comprising an e-tailer and a supplier. The e-tailer manages sales activities and sends customer orders to the supplier, while the supplier fulfills the order. With drop-shipping strategy, the e-tailer cannot monitor or control the supplier's shipping operations and takes the risk of loss due to the supplier's inefficient deliveries. Using a Stackelberg game, we explore how the e-tailer (leader) can give the supplier (follower) appropriate incentive to improve the level of delivery reliability. We also address whether and when the supplier is willing to share its private cost information with the e-tailer. Since the e-tailer is always better off by knowing the supplier's private information, we study three possible strategies for the e-tailer to extract more accurate cost information from the supplier. Among them, we find that strategic partnership and utilization of information leakage are feasible strategies while a side payment is not.
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Analysis of Supply Chain’s Strategic Resolutions to Order Variability—Risk Pooling and Bundling—under Vector Autoregressive Demand
Hisashi Kurata, John J. Liu, Dong-Qing Yao
International Journal of Operations and Quantitative Management 13 ( 3 ) 173 - 198 2007.9 [Reviewed]
Language：English Publishing type：Research paper (scientific journal) Publisher：Indiana University Northwest Joint Work
This paper presents how a supply chain consisting of a supplier and two manufacturers can reduce its order variability by applying two common uncertainty reduction methods: risk pooling and bundling. In our model, vector autoregressive (VAR) processes describe customers' demands. We address the magnitude of order variability reduction when the system applies risk pooling or bundling; the variability reduction's behavior with respect to autocorrelation and lead time; and the managerial implications derived from our analytical results. We find that business alliance and product positioning play an important role in variability reduction method implementation.
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Pricing Policies for Two-Stage Supply Chain Under Direct vs. Indirect Channel Competition and National vs. Store Brand Competition
Hisashi Kurata, Dong-Quin Yao, John J. Liu
European Journal of Operational Research 180 ( 1 ) 262 - 281 2007.7 [Reviewed]
Language：English Publishing type：Research paper (scientific journal) Single Work
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Optimal Promotion Planning--Depth and Frequency--for a Two-Stage Supply Chain under Markov Switching Demand.
Hisashi Kurata, John J. Liu
European Journal of Operational Research 177 ( 2 ) 1026 - 1043 2007.3 [Reviewed]
Language：English Publishing type：Research paper (scientific journal) Publisher：Elsevier Single Work
In considering the retailer–supplier supply chain, this paper analyzes how a retailer reasonably decides both the depth and frequency of the price discount promotion including or excluding a supplier’s inventory decision. Assuming that the promotion frequency used by the retailer is probabilistic, we model a promotion-inventory decision under an AR(1) demand with a Markov switching promotion regime. After obtaining the optimal promotion plan, our analysis also considers the behavior of the optimal promotion decision; the retailer’s price format selection, either an Every-Day-Low-Price policy (EDLP) or a Promotion policy (HiLo); and the impact of information sharing of promotion status on the system’s performance. Our results suggest that a retailer tends to overpromote if inventory cost is excluded in its promotion decision, that increasing the market share is a preferable action for both the retailer and the supplier, that total margin and price-elasticity play an important role in selecting the price format, and that the profitability for a supplier of sharing promotion information depends on the transition probabilities of the Markov switching regime.
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How Customization of Pricing and Item Availability Information Can Improve E-commerce Performance.
Hisashi Kurata, Carolyn M Bonifield
Journal of Revenue and Pricing Management 5 ( 4 ) 305 - 314 2007.1 [Reviewed]
Language：English Publishing type：Research paper (scientific journal) Publisher：Palgrave Macmillan Joint Work
Two characteristics of e-commerce, the ability to micromarket (ie, customising a marketing plan according to customers’ purchasing patterns) and the ability to selectively offer item availability information (ie, manipulating whether or not to display the total number of items available to customers), considerably increase firms’ potential to improve their performance. This paper considers e-business in the hotel and airline industries, which has two customer segments: one is the leisure segment, which focuses more on price, and the other group is the business segment, which focuses heavily on schedule. We propose an analytical model that determines the optimal pricing and demonstrates that e-business can improve its revenue by taking into account customer segmentation when offering item availability information to customers. We provide numerical examples that demonstrate that accuracy in segmenting customers and the size of each segment will influence the performance of customised marketing planning. We also present managerial implications derived from these analytical findings.
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Modeling the Role of Retail Price Formats, Retailer Competition Types on Production Schedule Strategy
Sanjoy Ghose, John J.Liu, Amit Bhatnagar, Hisashi Kurata
European Journal of Operational Research 165 ( 1 ) 173 - 184 2005.7 [Reviewed]
Language：English Publishing type：Research paper (scientific journal) Publisher：Elsevier Single Work