Papers - MOTOHASHI Eiji
about 22-
A Comparative Analysis of User-Generated Content Across Gaming Platforms Using Deep Learning-Based Topic Modeling
Robert Gommerman, Eiji Motohashi
2024 IEEE International Conference on Data Mining Workshops 580 - 587 2024.12 [Reviewed]
Language：English Publishing type：Research paper (international conference proceedings) Single Work
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Prediction and Interpretation of Vacancy Duration in Rental Properties Using Geographic Data
Genki Katsumata, Eiji Motohashi
2024 IEEE International Conference on Data Mining Workshops 588 - 594 2024.12 [Reviewed]
Language：English Publishing type：Research paper (international conference proceedings) Single Work
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ロイヤルティプログラムの分析：努力の有無を考慮した報酬の効果
松井 暉, 寺本 高, 本橋 永至, 鶴見 裕之
日本行動計量学会大会抄録集 52 ( 0 ) 44 - 45 2024.9
Language：Japanese Publishing type：Research paper (scientific journal) Publisher：日本行動計量学会 Joint Work
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The Effect of Organisational Sales Management on Dealership Performance
Sekai Kida, Daniel Arturo Heller, Yusuke Tamura, Eiji Motohashi, Hidenori Sato and Yasuhiro Hattori
International Journal of Automotive Technology and Management 23 ( 2/3 ) 144 - 170 2023.9 [Reviewed]
Language：English Publishing type：Research paper (scientific journal) Single Work
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非金銭的給付の効果測定 マイナポイントキャンペーンを利用した因果推論
松井 暉, 寺本 高, 本橋 永至, 鶴見 裕之
株式会社Zaim ニュースリリース － 2023
Language：The in addition, foreign language Publishing type：Research paper (scientific journal) Joint Work
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パートナーシップ・ロイヤルティ・プログラムのトライアル会員の行動分析
寺本 高, 若鶴 優, 鶴見 裕之, 本橋 永至, 佐藤 伸, 中岸 恵実子
日本行動計量学会大会抄録集 50 ( 0 ) 164 - 165 2022.8
Language：Japanese Publishing type：Research paper (scientific journal) Publisher：日本行動計量学会 Joint Work
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スタッキングアルゴリズムを用いた特許拒絶理由類型の判別
本橋永至, 髙橋省吾, 真鍋誠司, 鈴井智史, 井田英紀, 松井重明
横浜経営研究 2022.3
Language：Japanese Publishing type：Research paper (bulletin of university, research institution) Joint Work
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Behavioral Traits of Trial Members Captured from Partnership Loyalty Program
TERAMOTO Takashi, WAKATSURU Masaru, TSURUMI Hiroyuki, MOTOHASHI Eiji, SATO Shin, NAKAGISHI Emiko
Kodo Keiryogaku (The Japanese Journal of Behaviormetrics) 49 ( 1 ) 15 - 27 2022.3
Language：Japanese Publishing type：Research paper (scientific journal) Publisher：The Behaviormetric Society Joint Work
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Contribution Analysis of Video Advertising with Topic Model and Ensemble Learning
Eiji Sakihama, Yasukazu Kawasaki, Eiji Motohashi
Artificial Intelligence 36 ( 3 ) 1 - 8 2021.5 [Reviewed]
Language：Japanese Publishing type：Research paper (scientific journal) Publisher：The Japanese Society for Artificial Intelligence Joint Work
Other Link： https://www.jstage.jst.go.jp/article/tjsai/36/3/36_36-3_B-K91/_pdf/-char/ja
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Akihiro Nishimoto, Sotaro Katsumata, Eiji Motohashi
Japan Marketing Journal 40 ( 4 ) 44 - 57 2021.3 [Reviewed]
Language：Japanese Publishing type：Research paper (scientific journal) Publisher：Japan Marketing Academy Joint Work
<p>The aim of this study is to show the value of emergent-nature consumers (ENCs) as a source of next-generation innovation during periods of rapid change such as the COVID-19 outbreak. We collected application startup logs from smartphones and conducted a survey during the COVID-19 pandemic crisis. We found that ENCs were more adaptable to environmental change due to the COVID-19 outbreak than lead-users (LUs). In addition, ENCs increased or decreased their usage of social media less than LUs and general-users (GUs), and used these media broadly during the COVID-19 crisis. These results suggest that ENCs use their social media more broadly and frequently than other consumers.</p>
Other Link： https://ci.nii.ac.jp/naid/130008009636
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The Empirical Study of Effects of Image Components in Ad Creative to Click by Computer Vision
Toyosawa-Sakihama Eiji, Kawasaki Yasukazu, Motohashi Eiji
Ouyou toukeigaku 48 ( 3 ) 59 - 70 2020.3 [Reviewed]
Language：Japanese Publishing type：Research paper (scientific journal) Publisher：Japanese Society of Applied Statistics Joint Work
Other Link： https://ci.nii.ac.jp/naid/130007833658
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A Study on Statistical Forecasting Methods of Foreign Patent Cost
TAKAHASHI Shogo, MANABE Seiji, MOTOHASHI Eiji, KISHIMOTO Shigeo, HAGIHARA Toru, KIM Eunhun
Journal of the Japan Society for Intellectual Production 16 ( 1 ) 35 - 43 2020.1 [Reviewed]
Language：Japanese Publishing type：Research paper (scientific journal) Publisher：Japan Society for Intellectual Production Joint Work
<p>Filing a foreign patent is extremely expensive. The indirect costs have a major impact on corporate earnings. Therefore, firms must manage the cost of filing for a foreign patent by forecasting such costs in the forthcoming fiscal years and including them into their management strategy. However, costs vary with the timing and number of inventions, thus complicating cost forecasting. Thus, firms need to use simple methods to predict foreign patent costs for the fiscal year in question by referencing the previous year's actual numbers. The present study compares multiple statistical forecasting methods to find a more accurate method of estimating foreign patent costs, particularly for the United States, and to apply this method to corporate practice. The study found a precise method of forecasting future overseas patent costs by selecting the most appropriate methodology for the existing circumstances from among multiple forecasting methodologies by using a certain algorithm and developing a forecasting system.</p>
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Measuring Total Effects of Advertising Including Mediation Effect of Social Media on Sales
Sotaro Katsumata, Akihiro Nishimoto, Eiji Motohashi
Osaka Economic Papers 68 ( 3・4 ) 1 - 20 2019.3
Language：Japanese Publishing type：Research paper (bulletin of university, research institution) Publisher：The Economic Society of Osaka University Joint Work
Other Link： https://doi.org/10.18910/71466
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The Contents-Based Website Classification for the Internet Advertising Planning: An Empirical Application of the Natural Language Analysis
Sotaro Katsumata, Eiji Motohashi, Akihiro Nishimoto, Eiji Toyosawa
The Review of Socionetwork Strategies 11 ( 2 ) 129 - 142 2017.12 [Reviewed]
Language：English Publishing type：Research paper (scientific journal) Publisher：Springer Japan Joint Work
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Website Classification Using Latent Dirichlet Allocation and Its Application for Internet Advertising
Sotaro Katsumata, Eiji Motohashi, Akihiro Nishimoto, Eiji Toyosawa
2016 IEEE 16th International Conference on Data Mining Workshops 538 - 544 2016.12 [Reviewed]
Language：English Publishing type：Research paper (international conference proceedings) Publisher：The IEEE International Conference on Data Mining Joint Work
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The Strategy of Category Priming for Avoiding Commoditization : The Priming Effects on Consumers' Willingness to Pay and Its Moderator Variables
NISHIMOTO Akihiro,KATSUMATA Sotaro,MOTOHASHI Eiji,ISHIMARU Sayaka,TAKAHASHI Kazuki
Journal of Marketing and Distribution 18 ( 1 ) 29 - 54 2016.3 [Reviewed]
Language：Japanese Publishing type：Research paper (scientific journal) Publisher：Japan Society of Marketing and Distribution Joint Work
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タレント属性のテレビ広告効果測定－タレントイメージと製品カテゴリーとの適合関係分析－
勝又壮太郎，高橋一樹，本橋永至，石丸小也香，西本章宏，鈴木暁，河原達也
オペレーションズ・リサーチ 59 ( 1 ) 42 - 51 2014.1 [Reviewed]
Language：Japanese Publishing type：Research paper (scientific journal) Publisher：日本オペレーションズ・リサーチ学会 Joint Work
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確率的潜在意味解析とロジスティック回帰を用いた映画推薦－利用者異質性に対するサービス工学的アプローチ－
本橋永至，本村陽一
2013年度サービス学会第1回国内大会講演論文集 253 - 257 2013.4 [Reviewed]
Language：Japanese Publishing type：Research paper (research society, symposium materials, etc.) Publisher：サービス学会 Joint Work
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市場構造の変化を考慮したブランド選択モデルによる購買履歴データの解析
本橋永至，樋口知之
マーケティング・サイエンス 21 ( 1 ) 37 - 59 2013.3 [Reviewed]
Language：Japanese Publishing type：Research paper (scientific journal) Publisher：日本マーケティング・サイエンス学会 Joint Work
Other Link： https://www.jstage.jst.go.jp/article/marketingscience/21/1/21_210103/_article/-char/ja/
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状態空間モデルによるインターネット広告のクリック率予測
本橋永至，磯崎直樹，長尾大道，樋口知之
オペレーションズ・リサーチ 57 ( 10 ) 574 - 583 2012.10 [Reviewed]
Language：Japanese Publishing type：Research paper (scientific journal) Publisher：日本オペレーションズ・リサーチ学会 Joint Work
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Dynamic Brand Choice Modeling Based on the State-space Approach
Eiji Motohashi, Tomoyuki Higuchi
Data Mining for Marketing 48 - 54 2011.4 [Reviewed]
Language：English Publishing type：Research paper (international conference proceedings) Publisher：SIAM International Workshop on Data Mining for Marketing Joint Work
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金融機関における顧客理解のための分析事例：金融行動と金融意識との関連性の把握
長田伸一，長田紘明，本橋永至，守口剛
オペレーションズ・リサーチ 47 ( 2 ) 81 - 86 2002.2
Language：Japanese Publishing type：Research paper (scientific journal) Publisher：日本オペレーションズ・リサーチ学会 Joint Work