Review Papers - TAKEUCHI Ryosuke
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書評「若林幸男・大島久幸・山藤竜太郎編『国際人的資源管理の経営史－戦前期日本商社の豪州羊毛ビジネスー』」
竹内竜介
企業家研究 ( 21 ) 67 - 69 2023.2
Language：Japanese Publishing type：Book review, literature introduction, etc. Single Work
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書評「西牟田祐二著『語られざるGM社－多国籍企業と戦争の試練』」
竹内竜介
経営史学 56 ( 3 ) 56 - 58 2021.12
Language：Japanese Publishing type：Book review, literature introduction, etc. Publisher：経営史学会 Single Work
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Historical Analysis about the Creation and Development of Cereal Foods Markets in Japan
TAKEUCHI Ryosuke, KAGEYAMA Yoshiki
Journal of International Business 12 ( 1 ) 43 - 54 2020.4 [Reviewed] [Invited]
Language：Japanese Publishing type：Rapid communication, short report, research note, etc. (scientific journal) Publisher：Japan Academy of International Business Studies Joint Work
<p>This research presents the history of food market creation and development initiated by the entry of foreign companies.</p><p>Previous research deals with markets developed immediately after the entry of a foreign company. Naturally, not all new products and markets have developed quickly. The market entry of foreign companies and their outcomes are diverse. Therefore, this study examines the history of cases that took a long time to develop after the market for products was created, starting from the entry of foreign food companies. By taking such cases and carefully tracking their history, it is possible to create a historical snapshot of the development of the market created by the entry of foreign companies.</p><p>This paper covers the introduction of cereal foods and the development of the market. We examine it from the viewpoint of "creation of product category." This has resulted in changing definitions of product categories for cereal foods, and it has become clear that the product has been “created" many times as a new product category.</p><p>This research identifies two points:</p><p>a) Foreign and Japanese companies interacted to create new product categories for new cereal foods and repeatedly attempted to redefine these categories.</p><p>b) After much trial and error, the cereal food market was finally developed through redefinition as an attractive product category compatible with the local food culture.</p><p>This research presents the history of food market creation and development initiated by the entry of foreign companies.</p><p>Previous research deals with markets developed immediately after the entry of a foreign company. Naturally, not all new products and markets have developed quickly. The market entry of foreign companies and their outcomes are diverse. Therefore, this study examines the history of cases that took a long time to develop after the market for products was created, starting from the entry of foreign food companies. By taking such cases and carefully tracking their history, it is possible to create a historical snapshot of the development of the market created by the entry of foreign companies.</p><p>This paper covers the introduction of cereal foods and the development of the market. We examine it from the viewpoint of "creation of product category." This has resulted in changing definitions of product categories for cereal foods, and it has become clear that the product has been “created" many times as a new product category.</p><p>This research identifies two points:</p><p>a) Foreign and Japanese companies interacted to create new product categories for new cereal foods and repeatedly attempted to redefine these categories.</p><p>b) After much trial and error, the cereal food market was finally developed through redefinition as an attractive product category compatible with the local food culture.</p>
Other Link： https://ci.nii.ac.jp/naid/130008107339
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Book Review: Pierre-Yves Donzé and Shigehiro Nishimura, eds., Organizing Global Technology Flows: Institutions, Actors, and Processes
Ryosuke TAKEUCHI
East Asian Science, Technology and Society 12 ( 4 ) 555 - 558 2018.12
Language：English Publishing type：Book review, literature introduction, etc. Publisher：Duke University Press Single Work
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Memory of Yokohama National University: Talked by Emeritus Professor Kenshi Yamakura
Yokohama Business Review 37 ( 1 ) 391 - 404 2016.6
Language：Japanese Publishing type：Rapid communication, short report, research note, etc. (bulletin of university, research institution) Publisher：Yokohama Business Administration Society Single Work
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Foreign pharmaceutical enterprises in Japan in the postwar period
Ryosuke Takeuchi
Tekijuku 47 64 - 72 2014.12
Language：Japanese Publishing type：Lecture material (seminar, tutorial, course, lecture, etc.) Publisher：Tekijuku Commemoration Center Single Work
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Retrospection about the Japanese operation by the foreign chemical enterprise in the postwar period
Tetsuya Kuwahara, Ryosuke Takeuchi
Yokohama Business Review 35 ( 1 ) 47 - 69 2014.6
Language：Japanese Publishing type：Rapid communication, short report, research note, etc. (bulletin of university, research institution) Publisher：Yokohama Business Administration Society Joint Work
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