TERAMOTO Takashi

Organization

Graduate School of International Social Sciences, International Social Sciences Section

Title

Associate Professor

Research Fields, Keywords

Consumer Behavior,Marketing Communication, Distribution


写真a

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The Best Research Acheivement as Researcher Life 【 display / non-display 】

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Graduating School 【 display / non-display 】

  • 1994.04
    -
    1998.03

    Keio University   Faculty of Commerce   Graduated

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Graduate School 【 display / non-display 】

  • 2009.04
    -
    2011.01

    University of Tsukuba    Doctor Course  Completed

  • 2006.04
    -
    2008.03

    University of Tsukuba    Master Course  Completed

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External Career 【 display / non-display 】

  • 2014.07
    -
    2014.09

    University of Pittsburgh   Katz Graduate School of Business   Visiting Scholar  

  • 2012.04
    -
    2016.03

      Associate Professor  

  • 2011.04
    -
    2012.03

      Associate Professor  

  • 1999.10
    -
    2005.11

      Researcher  

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Academic Society Affiliations 【 display / non-display 】

  • 2012.06
    　
    　
     

    INFORMS

  • 2015.10
    　
    　
     

    Association for Consumer Research

  • 2010.09
    　
    　
     

    Korean Scholar of Marketing Science

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Field of expertise (Grants-in-aid for Scientific Research classification) 【 display / non-display 】

  • Management

  • Commerce

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Books 【 display / non-display 】

  • Branding for Grocers

    Takashi TERAMOTO (Part： Single Work )

    2019.02 ISBN: 9784805111642

    Amazon

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Thesis for a degree 【 display / non-display 】

  • ブランド・ロイヤルティとブランド・コミットメントの形成における店頭プロモーションの効果

    寺本　高 

    筑波大学博士 (経営学) 学位論文    2011.01  [Refereed]

    No Setting   Single Work

    　View Summary

    本研究では、消費者のブランド・ロイヤルティとブランド・コミットメントの形成における店頭プロモーションの効果を明らかにし、ブランドにとって望ましい顧客維持に向けた店頭プロモーションの方向を提示することを目的としている。具体的には、①市場に存在する複数のブランドに対するロイヤルティとコミットメントの実態と、各ブランドの店頭プロモーションが当該ブランドの実際の購買にどのように影響しているのか、②店頭プロモーション時の購買経験によってブランド・コミットメントがどのように変化するのか、③ブランド・コミットメントの状態は消費者によってどのように異なるのか、そしてその状態はブランド・ロイヤルティの維持・向上にどう影響するのか、そしてそこに店頭プロモーションがどのように影響しているのか、の3点を明らかにしている。

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Papers 【 display / non-display 】

  • Qualitative Effects of In-store Displays Using the Single Source Data of User Generated Contents and Point of Sales

    Takashi Teramoto, Akira Shimizu

    2018 Global Marketing Conference Proceedings ( Global Alliance of Marketing and Management Associations )    1054   2018.07  [Refereed]

    Joint Work

  • What Is a Buzzed-about Display? The Relationship between Posts on Social Network Services about In-store Display Information and Responses to Them

    Takashi Teramoto

    2016 Global Marketing Conference Proceedings ( Global Alliance of Marketing and Management Associations )    1148   2016.07  [Refereed]

    Single Work

  • The Determining Factors of The Line Extensions to Different Retail Business Formats

    Takashi Teramoto

    2014 Global Marketing Conference Proceedings ( Global Alliance of Marketing and Management Associations )    1482   2014.07  [Refereed]

    Single Work

  • Contact to Information Media and Purchase Decision Making:Focusing on Attitude and Brand Switching about New Products

    TERAMOTO Takashi

      16 ( 2 )   77 - 95   2014.03  [Refereed]

    Single Work

    DOI CiNii

  • Ability of The Information Leader to Create Topics of Conversation and Purchase Decision Making

    Teramoto,Takashi

    Proceedings of The 16th World Marketing Congress ( Academy of Marketing Science )    262   2013.07  [Refereed]

    Single Work

    Web of Science

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Academic Awards Received 【 display / non-display 】

  • Best Conference Paper Award

    2018.07.28     Qualitative Effects of In-store Displays Using the Single Source Data of User Generated Contents and Point of Sales

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Grant-in-Aid for Scientific Research 【 display / non-display 】

  • Grant-in-Aid for Scientific Research(C)

    Project Year： 2018.04  -  2021.03 

  • Grant-in-Aid for Scientific Research(C)

    Project Year： 2015.04  -  2018.03 

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Presentations 【 display / non-display 】

  • Qualitative Effects of In-store Displays Using the Single Source Data of User Generated Contents and Point of Sales

    2018 Global Marketing Conference  (Hotel New Otani Tokyo)  2018.07.28   Global Alliance of Marketing & Management Associations

  • Understanding Preference Changes due to Aging for Consumer Packaged Goods

    40th ISMS Marketing Science Conference  (Temple University, USA)  2018.06.15   INFORMS

  • The Effects of Post Attribute Matching on Liking Behavior

    40th ISMS Marketing Science Conference  (Temple University, USA)  2018.06.14   INFORMS

  • What Is a Buzzed-about Display? The Relationship between Posts on Social Network Services about In-store Display Information and Responses to Them

    JACR:Consumer Response to the Evolving Retailing Landscape  (The University of Pennsylvania, USA)  2017.06.23   Jay H. Baker Retailing Center at the Wharton School of the University of Pennsylvania

  • What Is a Buzzed-about Display? The Relationship between Posts on Social Network Services about Instore Display Information and Responses to Them

    2016 Global Marketing Conference  (Conrad Hong Kong, China)  2016.07.23   Global Alliance of Marketing & Management Associations

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