Affiliation |
Faculty of International Social Sciences, Division of International Social Sciences |
Job Title |
Professor |
Research Fields, Keywords |
Consumer Behavior,Marketing Communication, Distribution |
Related SDGs |
The Best Research Achievement in Research Career 【 display / non-display 】
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【Book】 Branding for Grocers 2019.02
【Published Thesis】 Qualitative Effects of In-store Displays Using the Single Source Data of User Generated Contents and Point of Sales 2018.07
【Book】 Brand Communication from the Viewpoint of Retailing 2012.10
The Best Research Achievement in the last 5 years 【 display / non-display 】
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【Book】 Branding for Grocers 2019.02
【Published Thesis】 Does Good Cospa Encourage Consumer Reviews and Purchases? Effects of Price Image as a Retailer on Word-of-Mouth and Buying Behavior 2020.09
Graduating School 【 display / non-display 】
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1994.04-1998.03
Keio University Faculty of Commerce Graduated
Graduate School 【 display / non-display 】
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2009.04-2011.01
University of Tsukuba Doctor Course Completed
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2006.04-2008.03
University of Tsukuba Master Course Completed
Degree 【 display / non-display 】
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Doctor of Business Administration - University of Tsukuba
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Master of Business Administration - University of Tsukuba
Campus Career 【 display / non-display 】
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2020.04-Now
Duty Yokohama National UniversityFaculty of International Social Sciences Division of International Social Sciences Professor
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2016.04-2020.03
Duty Yokohama National UniversityFaculty of International Social Sciences Division of International Social Sciences Associate Professor
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2020.04-Now
Concurrently Yokohama National UniversityCollege of Business Administration Department of Business Administration Specialization in Management Science Professor
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2020.04-Now
Concurrently Yokohama National UniversityGraduate School of International Social Sciences Department of Business Administration Professor
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2017.04-2020.03
Concurrently Yokohama National UniversityCollege of Business Administration Department of Business Administration Specialization in Management Science Associate Professor
External Career 【 display / non-display 】
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2014.07-2014.09
University of Pittsburgh Katz Graduate School of Business Visiting Scholar
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2012.04-2016.03
Meisei University Department of Business Administration Associate Professor
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2011.04-2012.03
Meisei University Department of Economics Associate Professor
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2005.12-2011.03
The Distribution Economics Institute of Japan Senior Resercher
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1999.10-2005.11
The Distribution Economics Institute of Japan Researcher
Academic Society Affiliations 【 display / non-display 】
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2012.06
INFORMS
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2015.10
Association for Consumer Research
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2010.09
Korean Scholar of Marketing Science
Field of expertise (Grants-in-aid for Scientific Research classification) 【 display / non-display 】
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Management
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Commerce
Books 【 display / non-display 】
Papers 【 display / non-display 】
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Takashi TERAMOTO, Shoji MISAKA
Japan Marketing Journal ( Japan Marketing Academy ) 40 ( 2 ) 18 - 28 2020.09 [Refereed] [Invited]
Joint Work
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Qualitative Effects of In-store Displays Using The Single Source Data of User Generated Contents and Point of Sales
Takashi Teramoto, Akira Shimizu
2018 Global Marketing Conference Proceedings ( Global Alliance of Marketing and Management Associations ) 1054 2018.07 [Refereed]
Joint Work
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What Is a Buzzed-about Display? The Relationship between Posts on Social Network Services about In-store Display Information and Responses to Them
Takashi Teramoto
2016 Global Marketing Conference Proceedings ( Global Alliance of Marketing and Management Associations ) 1148 2016.07 [Refereed]
Single Work
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The Determining Factors of The Line Extensions to Different Retail Business Formats
Takashi Teramoto
2014 Global Marketing Conference Proceedings ( Global Alliance of Marketing and Management Associations ) 1482 2014.07 [Refereed]
Single Work
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TERAMOTO Takashi
Journal of Marketing and Distribution ( Japan Society of Marketing and Distribution ) 16 ( 2 ) 77 - 95 2014.03 [Refereed]
Single Work
Academic Awards Received 【 display / non-display 】
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Best Conference Paper Award
2018.07.28 Global Alliance of Marketing & Management Associations Qualitative Effects of In-store Displays Using the Single Source Data of User Generated Contents and Point of Sales
Winner: Takashi Teramoto, Akira Shimizu
Grant-in-Aid for Scientific Research 【 display / non-display 】
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Grant-in-Aid for Scientific Research(C)
Project Year: 2018.04 - 2021.03
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Grant-in-Aid for Scientific Research(C)
Project Year: 2015.04 - 2018.03
Presentations 【 display / non-display 】
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Effect of Consumers' Behavior in Posts and Feedbacks on the Purchase of CPG Products: Influence of User-generated Content
41th ISMS Marketing Science Conference (University of Roma Tre, Italy) 2019.06.22 INFORMS
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How Post Attributes Affect Cognitive and Affective Feedback Responses?
41th ISMS Marketing Science Conference (University of Roma Tre, Italy) 2019.06.22 INFORMS
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Understanding Changes in Purchase Behavior due to Aging for Consumer Goods: A Hierarchical Gaussian Process Approach
2019 Marketing Dynamics Conference (University of Maryland, USA) 2019.06.08
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Qualitative Effects of In-store Displays Using the Single Source Data of User Generated Contents and Point of Sales
2018 Global Marketing Conference (Hotel New Otani Tokyo) 2018.07.28 Global Alliance of Marketing & Management Associations
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Understanding Preference Changes due to Aging for Consumer Packaged Goods
40th ISMS Marketing Science Conference (Temple University, USA) 2018.06.15 INFORMS