Books 【 display / non-display 】

Books 【 display / non-display 】

• Branding for Grocers

  Takashi TERAMOTO (Part： Single Work )

  Chikura Publishing  2019.02 ISBN: 9784805111642

  Amazon CiNii

• Brand Communication from the Viewpoint of Retailing

  Takashi TERAMOTO (Part： Single Work )

  Chikura Publishing  2012.10 ISBN: 9784805110034

  Amazon CiNii

• Shopper Marketing

  The Distribution Economics Institute of Japan (Part： Joint Editor , Range: Chapter 3: Why Should be Shoppers Focused? Chapter 9: How to Utilize Frequent Shoppers Programs )

  Nikkei Publishing  2011.10 ISBN: 9784532317447

  Amazon CiNii

Papers 【 display / non-display 】

Papers 【 display / non-display 】

• Does Good Cospa Encourage Consumer Reviews and Purchases? Effects of Price Image as a Retailer on Word-of-Mouth and Buying Behavior

  Takashi TERAMOTO, Shoji MISAKA

  Japan Marketing Journal ( Japan Marketing Academy )  40 ( 2 )   18 - 28   2020.09  [Refereed]  [Invited]

  Joint Work

  　View Summary

  The authors clarify the effect of the price image that retailers refer to as “good cospa" (cospa is the abbreviation of “cost performance" which means “value for money") on consumer reviews and purchases. Through empirical analysis, consumer-generated content is created experimentally to capture the difference in Word-of-Mouth (WOM) behavior under different expressions regarding price images as retailers. In addition, they also capture the differences in the buying behavior at the target stores before and after the WOM behavior. As a result, participants who contact post information related to “good cospa" are more likely to: (1) respond more frequently than post information related to “cheap," (2) have more contact with the topic of “price" through “quality," (3) have more contact with the topic of “fun" through “quality," and (4) the purchase amount and unit purchase price at the target stores increased. The results show the effectiveness of the keyword “good cospa" in stimulating WOM and purchasing related to retail stores.

  DOI

• Qualitative Effects of In-store Displays Using The Single Source Data of User Generated Contents and Point of Sales

  Takashi Teramoto, Akira Shimizu

  2018 Global Marketing Conference Proceedings ( Global Alliance of Marketing and Management Associations )    1054   2018.07  [Refereed]

  Joint Work

• What Is a Buzzed-about Display? The Relationship between Posts on Social Network Services about In-store Display Information and Responses to Them

  Takashi Teramoto

  2016 Global Marketing Conference Proceedings ( Global Alliance of Marketing and Management Associations )    1148   2016.07  [Refereed]

  Single Work

• The Determining Factors of The Line Extensions to Different Retail Business Formats

  Takashi Teramoto

  2014 Global Marketing Conference Proceedings ( Global Alliance of Marketing and Management Associations )    1482   2014.07  [Refereed]

  Single Work

• Contact to Information Media and Purchase Decision Making:Focusing on Attitude and Brand Switching about New Products

  TERAMOTO Takashi

  Journal of Marketing and Distribution ( Japan Society of Marketing and Distribution )  16 ( 2 )   77 - 95   2014.03  [Refereed]

  Single Work

  DOI CiNii

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Academic Awards Received 【 display / non-display 】

Academic Awards Received 【 display / non-display 】

• Best Conference Paper Award

  2018.07.28   Global Alliance of Marketing & Management Associations   Qualitative Effects of In-store Displays Using the Single Source Data of User Generated Contents and Point of Sales

  Winner： Takashi Teramoto, Akira Shimizu

Grant-in-Aid for Scientific Research 【 display / non-display 】

Grant-in-Aid for Scientific Research 【 display / non-display 】

• Grant-in-Aid for Scientific Research(B)

  Project Year： 2021.04  -  2024.03 

• Grant-in-Aid for Scientific Research(C)

  Project Year： 2018.04  -  2021.03 

• Grant-in-Aid for Scientific Research(C)

  Project Year： 2015.04  -  2018.03 

Presentations 【 display / non-display 】

Presentations 【 display / non-display 】

• How Post Attributes Affect Cognitive and Affective Feedback Responses?

  41th ISMS Marketing Science Conference  (University of Roma Tre, Italy)  2019.06.22   INFORMS

• Effect of Consumers' Behavior in Posts and Feedbacks on the Purchase of CPG Products: Influence of User-generated Content

  41th ISMS Marketing Science Conference  (University of Roma Tre, Italy)  2019.06.22   INFORMS

• Understanding Changes in Purchase Behavior due to Aging for Consumer Goods: A Hierarchical Gaussian Process Approach

  2019 Marketing Dynamics Conference  (University of Maryland, USA)  2019.06.08  

• Qualitative Effects of In-store Displays Using the Single Source Data of User Generated Contents and Point of Sales

  2018 Global Marketing Conference  (Hotel New Otani Tokyo)  2018.07.28   Global Alliance of Marketing & Management Associations

• Understanding Preference Changes due to Aging for Consumer Packaged Goods

  40th ISMS Marketing Science Conference  (Temple University, USA)  2018.06.15   INFORMS

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