TERAMOTO Takashi

Affiliation

Faculty of International Social Sciences, Division of International Social Sciences

Job Title

Professor

Research Fields, Keywords

Consumer Behavior,Marketing Communication, Distribution

Related SDGs




写真a

The Best Research Achievement in Research Career 【 display / non-display

  • 【Book】 Branding for Grocers  2019.02

    【Published Thesis】 Qualitative Effects of In-store Displays Using the Single Source Data of User Generated Contents and Point of Sales  2018.07

    【Book】 Brand Communication from the Viewpoint of Retailing  2012.10

The Best Research Achievement in the last 5 years 【 display / non-display

Graduating School 【 display / non-display

  • 1994.04
    -
    1998.03

    Keio University   Faculty of Commerce   Graduated

Graduate School 【 display / non-display

  • 2009.04
    -
    2011.01

    University of Tsukuba    Doctor Course  Completed

  • 2006.04
    -
    2008.03

    University of Tsukuba    Master Course  Completed

Degree 【 display / non-display

  • Doctor of Business Administration -  University of Tsukuba

  • Master of Business Administration -  University of Tsukuba

Campus Career 【 display / non-display

  • 2020.04
    -
    Now

    Duty   Yokohama National UniversityFaculty of International Social Sciences   Division of International Social Sciences   Professor  

  • 2016.04
    -
    2020.03

    Duty   Yokohama National UniversityFaculty of International Social Sciences   Division of International Social Sciences   Associate Professor  

  • 2021.04
    -
    Now

    Concurrently   Yokohama National UniversityInterfaculty Graduate School of Innovative and Practical Studies   Professor  

  • 2020.04
    -
    Now

    Concurrently   Yokohama National UniversityGraduate School of International Social Sciences   Department of Business Administration   Professor  

  • 2020.04
    -
    Now

    Concurrently   Yokohama National UniversityCollege of Business Administration   Department of Business Administration   Specialization in Management Science    Professor  

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External Career 【 display / non-display

  • 2014.07
    -
    2014.09

    University of Pittsburgh   Katz Graduate School of Business   Visiting Scholar  

  • 2012.04
    -
    2016.03

    Meisei University   Department of Business Administration   Associate Professor  

  • 2011.04
    -
    2012.03

    Meisei University   Department of Economics   Associate Professor  

  • 2005.12
    -
    2011.03

    The Distribution Economics Institute of Japan   Senior Resercher  

  • 1999.10
    -
    2005.11

    The Distribution Economics Institute of Japan   Researcher  

Academic Society Affiliations 【 display / non-display

  • 2015.10
     
     
     

    Association for Consumer Research

Field of expertise (Grants-in-aid for Scientific Research classification) 【 display / non-display

  • Management

  • Commerce

 

Books 【 display / non-display

  • Branding for Grocers

    Takashi TERAMOTO (Part: Single Work )

    Chikura Publishing  2019.02 ISBN: 9784805111642

    Amazon CiNii

  • Brand Communication from the Viewpoint of Retailing

    Takashi TERAMOTO (Part: Single Work )

    Chikura Publishing  2012.10 ISBN: 9784805110034

    Amazon CiNii

  • Shopper Marketing

    The Distribution Economics Institute of Japan (Part: Joint Editor , Range: Chapter 3: Why Should be Shoppers Focused? Chapter 9: How to Utilize Frequent Shoppers Programs )

    Nikkei Publishing  2011.10 ISBN: 9784532317447

    Amazon CiNii

Papers 【 display / non-display

  • Does Good Cospa Encourage Consumer Reviews and Purchases? Effects of Price Image as a Retailer on Word-of-Mouth and Buying Behavior

    Takashi TERAMOTO, Shoji MISAKA

    Japan Marketing Journal ( Japan Marketing Academy )  40 ( 2 )   18 - 28   2020.09  [Refereed]  [Invited]

    Joint Work

     View Summary

    The authors clarify the effect of the price image that retailers refer to as “good cospa" (cospa is the abbreviation of “cost performance" which means “value for money") on consumer reviews and purchases. Through empirical analysis, consumer-generated content is created experimentally to capture the difference in Word-of-Mouth (WOM) behavior under different expressions regarding price images as retailers. In addition, they also capture the differences in the buying behavior at the target stores before and after the WOM behavior. As a result, participants who contact post information related to “good cospa" are more likely to: (1) respond more frequently than post information related to “cheap," (2) have more contact with the topic of “price" through “quality," (3) have more contact with the topic of “fun" through “quality," and (4) the purchase amount and unit purchase price at the target stores increased. The results show the effectiveness of the keyword “good cospa" in stimulating WOM and purchasing related to retail stores.

    DOI

  • Qualitative Effects of In-store Displays Using The Single Source Data of User Generated Contents and Point of Sales

    Takashi Teramoto, Akira Shimizu

    2018 Global Marketing Conference Proceedings ( Global Alliance of Marketing and Management Associations )    1054   2018.07  [Refereed]

    Joint Work

  • What Is a Buzzed-about Display? The Relationship between Posts on Social Network Services about In-store Display Information and Responses to Them

    Takashi Teramoto

    2016 Global Marketing Conference Proceedings ( Global Alliance of Marketing and Management Associations )    1148   2016.07  [Refereed]

    Single Work

  • The Determining Factors of The Line Extensions to Different Retail Business Formats

    Takashi Teramoto

    2014 Global Marketing Conference Proceedings ( Global Alliance of Marketing and Management Associations )    1482   2014.07  [Refereed]

    Single Work

  • Contact to Information Media and Purchase Decision Making:Focusing on Attitude and Brand Switching about New Products

    TERAMOTO Takashi

    Journal of Marketing and Distribution ( Japan Society of Marketing and Distribution )  16 ( 2 )   77 - 95   2014.03  [Refereed]

    Single Work

    DOI CiNii

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Academic Awards Received 【 display / non-display

  • Best Conference Paper Award

    2018.07.28   Global Alliance of Marketing & Management Associations   Qualitative Effects of In-store Displays Using the Single Source Data of User Generated Contents and Point of Sales

    Winner: Takashi Teramoto, Akira Shimizu

Grant-in-Aid for Scientific Research 【 display / non-display

  • Grant-in-Aid for Scientific Research(B)

    Project Year: 2021.04  -  2024.03 

  • Grant-in-Aid for Scientific Research(C)

    Project Year: 2018.04  -  2021.03 

  • Grant-in-Aid for Scientific Research(C)

    Project Year: 2015.04  -  2018.03 

Presentations 【 display / non-display

  • How Post Attributes Affect Cognitive and Affective Feedback Responses?

    41th ISMS Marketing Science Conference  (University of Roma Tre, Italy)  2019.06.22   INFORMS

  • Effect of Consumers' Behavior in Posts and Feedbacks on the Purchase of CPG Products: Influence of User-generated Content

    41th ISMS Marketing Science Conference  (University of Roma Tre, Italy)  2019.06.22   INFORMS

  • Understanding Changes in Purchase Behavior due to Aging for Consumer Goods: A Hierarchical Gaussian Process Approach

    2019 Marketing Dynamics Conference  (University of Maryland, USA)  2019.06.08  

  • Qualitative Effects of In-store Displays Using the Single Source Data of User Generated Contents and Point of Sales

    2018 Global Marketing Conference  (Hotel New Otani Tokyo)  2018.07.28   Global Alliance of Marketing & Management Associations

  • Understanding Preference Changes due to Aging for Consumer Packaged Goods

    40th ISMS Marketing Science Conference  (Temple University, USA)  2018.06.15   INFORMS

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