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Affiliation |
Faculty of International Social Sciences, Division of International Social Sciences |
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Job Title |
Associate Professor |
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Research Fields, Keywords |
起業家精神、ベンチャービジネス、認知科学、アート/デザイン思考、イノベーションの社会実装 |
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Mail Address |
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YNU Research Center |
Research Center for YNU Business Creation |
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Related SDGs |
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JIKUYA Yasutaka
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ORCID
The Best Research Achievement in Research Career 【 display / non-display 】
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【Published Thesis】 Storytelling and Identity: An Empirical Analysis of Japanese IPO Market Data(Organizational Science) 2024
【Published Thesis】 Symbolic Management in Entrepreneurship: Exploring the Impact of 'Symbols' on Igniting Venture Growth(Japan marketing journal) 2024.03
【Published Thesis】 Entrepreneurial Storytelling: Beyond Difference and Repetition in Research Paradigms(Akamon Management Review) 2023.12
The Best Research Achievement in the last 5 years 【 display / non-display 】
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【Published Thesis】 Storytelling and Identity: An Empirical Analysis of Japanese IPO Market Data(Organizational Science) 2024
【Published Thesis】 Symbolic Management in Entrepreneurship: Exploring the Impact of 'Symbols' on Igniting Venture Growth(Japan marketing journal) 2024.03
【Published Thesis】 Entrepreneurial Storytelling: Beyond Difference and Repetition in Research Paradigms(Akamon Management Review) 2023.12
【Published Thesis】 An Empirical Study of the Impact of Venture Identity as Conveyed by Storytelling on Resource Acquisition.(Proceedings of BAM 2023) 2023.08
【Published Thesis】 Mutual Exchange of Cultural Values triggered by Entrepreneurial Storytelling(Proceedings of BAM 2023 Conference) 2023.08
YNU Research Center 【 display / non-display 】
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Research Center for YNU Business Creation
Education 【 display / non-display 】
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2023.4-2025.3
Kyoto University Doctor Course Completed
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2019.4-2021.3
Waseda University Master Course Completed
Degree 【 display / non-display 】
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Doctor of Management Science - Kyoto University
Campus Career 【 display / non-display 】
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2024.4
Duty Yokohama National UniversityFaculty of International Social Sciences Division of International Social Sciences Associate Professor
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2025.6
Concurrently Yokohama National UniversityOther YNU Business-Creation Research Lab Associate Professor
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2025.4
Concurrently Yokohama National UniversityResearch Initiatives and Promotion Organization Industry-Academia-Government Collaboration Headquarters (Director), Research Initiatives and Promotion Organization Associate Professor
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2024.4
Concurrently Yokohama National UniversityCollege of Business Administration Associate Professor
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2024.4
Concurrently Yokohama National UniversityInterfaculty Graduate School of Innovative and Practical Studies Associate Professor
External Career 【 display / non-display 】
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2023-2024
Kyoto University Graduate School of Management Research Fellow
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2022
Waseda University Part-time lecturer
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2021-2023
FIREWORKS Inc. CMO
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2011-2024
Localmotion Inc. CEO
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2011-2014
Main-Dish-Media LLC. CMO
Academic Society Affiliations 【 display / non-display 】
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2024.3
Society for the Advancement of Socio-Economics
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2022.4
European Group for Organizational Studies
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2022.4
Academy of Management
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2022.4
British Academy of Management
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2021.8
Japan Marketing Academy
Research Areas 【 display / non-display 】
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Humanities & Social Sciences / Business administration / Entrepreneurship/Venture Business
Thesis for a degree 【 display / non-display 】
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Entrepreneurial storytelling and symbolic management: Empirical analysis from the cognitive and institutional aspects
JIKUYA, Yasutaka
2025.3
Doctoral Thesis Single Work [Reviewed]
Papers 【 display / non-display 】
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How Has Business Administration Connected Sustainability and Well-being?
Jikuya Yasutaka, Mogi Haruki
Akamon Management Review advpub ( 0 ) 2026.4
Language：Japanese Publishing type：Research paper (scientific journal) Publisher：Global Business Research Center Joint Work
<p>In the field of management studies, there has been growing interest in sustainability and well-being; however, systematic research that organizes the relationship between these two concepts remains limited. The purpose of this study is to clarify the research trends on sustainability and well-being in the field of management, to interactively analyze how the two concepts have been addressed and the types of relationships that have been assumed between them, and to derive future research agendas. To achieve this, a systematic literature review was conducted on 33 relevant articles published in the top 50 journals selected by the Financial Times (FT50). The methodologies and research subjects of each paper were extracted and compared, and the articles were classified into five research streams. In addition, the conceptualizations of sustainability and well-being were examined across these streams. This study makes an academic contribution by structuring the previously fragmented discussions on the relationship between the two concepts and by presenting future research challenges and directions.</p>
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Entrepreneurial Survival Strategies in the VUCA Era
Kinouchi Hikaru, Jikuya Yasutaka
AOSS Transactions 2025.11
Authorship：Last author, Corresponding author Language：English Publishing type：Research paper (scientific journal) Joint Work
<p>How do resource-constrained entrepreneurs secure investment without relying on economic signals? This study addressed the critical question through a systematic review: Specifically, focusing on legitimacy through storytelling and prosocial orientation, our review suggests 1) Entrepreneurs' storytelling triggers prosocial motivation in investors; 2) The warm-glow effect moderates investment decisions in ventures with ambiguous economic returns; 3) The difficulty of balancing entrepreneurs' prosocial orientation and economic signals in securing investment. In prosocial contexts, economic signals hurt investment acquisition. This suggests that in situations lacking strong economic signals, the warm-glow effect emerges as a moderator in investment acquisition, and entrepreneurs employed storytelling in legitimacy building. This paper offers a novel perspective on investor motivation and provides practical insights for entrepreneurs to build competitive advantage through prosocial and emotional appeals in the VUCA era.</p>
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Storytelling and Identity: An Empirical Analysis of Japanese IPO Market Data
JIKUYA, Yasutaka
Organizational Science 58 ( 4 ) 77 - 91 2025.4 [Reviewed]
Authorship：Lead author, Corresponding author Language：English Publishing type：Research paper (scientific journal) Publisher：The Academic Association for Organizational Science Single Work
<p>Entrepreneurial storytelling has emerged as a growing area of research in this century; however, the mechanisms through which it exerts influence remain insufficiently explored. This study analyzes data from the Japanese IPO market to examine the effects of entrepreneurial storytelling. The findings of this study suggest that entrepreneurial storytelling, particularly in shaping venture identity, may influence the acquisition of external resources.</p>
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Entrepreneurial Storytelling and Symbolic Management: An Empirical Analysis from Cognitive and Institutional Perspectives
Yasutaka Jikuya
Doctoral thesis, Graduate School of Management, Kyoto University 1 - 215 2025.3 [Reviewed]
Authorship：Lead author, Last author, Corresponding author Language：Japanese Publishing type：Research paper (scientific journal) Single Work
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The Future of Entrepreneurial Studies: Reconsidering the Interdependence of Nature and Society
Yasutaka Jikuya, Tatsuki Tachibana, Masaru Karube, Jin-ichiro Yamada
Japan Society of Management 2024 Annual Conference (September 4-7, 2024) Abstracts 2024.9 [Reviewed]
Authorship：Lead author Language：Japanese Publishing type：Research paper (scientific journal) Single Work
Awards 【 display / non-display 】
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Best Accepted Paper
2026.4 Academy of Management Meeting 2026
Individual or group name of awards：Yasutaka Jikuya, Hikaru Kinouchi
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Mizuho Securities Endowed Class Academic Encouragement Award, Award for Excellence,
2025.1 Graduate School of Management, Kyoto University
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Research Grant Awarded
2023.8 Ishii Memorial Foundation for Securities Research
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Distinguish Achiever,
2021.3 WASEDA University
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Most Distinguish Achiever
2020.9 WASEDA University
Grant-in-Aid for Scientific Research 【 display / non-display 】
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Seed-stage startup fundraising: Empirical analysis focusing on storytelling
Grant number：25K16702 2025.4 - 2028.3
Grant-in-Aid for Early-Career Scientists
Investigator(s)：Jikuya, Yasutaka
Authorship：Principal investigator Grant type：Competitive
Other external funds procured 【 display / non-display 】
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Rhetorical Strategies through Entrepreneurial Storytelling
2023.8 - 2025.3
Private Foundations
Investigator(s)：Jikuya, Yasutaka
Authorship：Principal investigator
Presentations 【 display / non-display 】
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Entrepreneurial Survival Strategies in the VUCA Era: Exploring Resource Acquisition through Storytelling and Warm-Glow Theory
Hikaru Imagawa, Yasutaka Jikuya
The 63rd AAOS Annual Conference (20-21 September, 2025). 2025.9 AAOS
Event date： 2025.9
Language：English Presentation type：Oral presentation (general)
Venue：Aoyama Gakuin University Country：Japan
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Dynamic Signaling Theory in Entrepreneurial Pitch: Interplay of Valence-Arousal & Investor Reaction
Ken Miyajima, Yasutaka Jikuya, Jin-ichiro Yamada, Tomoki Sekiguchi
2025.7 Academy of Management
Event date： 2025.7
Language：English Presentation type：Oral presentation (general)
Venue：Copenhagen, Denmark
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Voice Signals and Investor Response in Entrepreneurial Pitches
Ken Miyajima, Yasutaka Jikuya, Jin-ichiro Yamada, Tomoki Sekiguchi
ACERE 2025 conference 2025.2 ACERE 2025 conference
Event date： 2025.2
Language：English Presentation type：Oral presentation (general)
Venue：Melbourne, Australia
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Signaling to investors through business pitch audio - Case study from Startup World Cup 2024 Kyoto Qualifiers -
Ken Miyajima, Yasutaka Jikuya, Jin-ichiro Yamada, Tomoki Sekiguchi
Japan Venture Society National Convention (Kaishi Professional University) December 8, 2024 2024.12 Kaishi Professional University
Event date： 2024.12
Language：Japanese Presentation type：Oral presentation (general)
Venue：Niigata, Japan
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Entrepreneurial Storytelling and Symbolic Management: An Empirical Analysis Based on Cognitive Science and Institutional Theory
Ysutaka Jikuya [Invited]
Research, Faculty of Business Administration, Yokohama National University 2024.11 Graduate School of International Social Sciences, Yokohama National University
Event date： 2024.11
Language：Japanese Presentation type：Oral presentation (general)
Venue：Yokohama, Japan
Preferred joint research theme 【 display / non-display 】
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Sustainable Entrepreneurship
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Cultural Entrepreneurship
Charge of on-campus class subject 【 display / non-display 】
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2026 アントレプレナーシップ特論Ⅱ
Interfaculty Graduate School of Innovative and Practical Studies
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2026 アントレプレナーシップ特論Ⅰ
Interfaculty Graduate School of Innovative and Practical Studies
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2026 Seminar 2b (Master's Programs)
Graduate School of International Social Sciences
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2026 Seminar 2a (Master's Programs)
Graduate School of International Social Sciences
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2026 Seminar 1b (Master's Programs)
Graduate School of International Social Sciences
Charge of off-campus class subject 【 display / non-display 】
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Entrepreneurship
2025 Institution：Waseda University
Level：Undergraduate (specialized)
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Entrepreneurship and Venture marketing
2022 - 2023 Institution：Kwansei Gakuin University
Level：Undergraduate (liberal arts)
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Academic paper instruction
2022 - 2023 Institution：Waseda University
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Design Thinking (College of Science and Engineering)
2022 Institution：Waseda University
Level：Undergraduate (specialized)
Committee Memberships 【 display / non-display 】
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Tokyo Metropolitan Government Next-Generation Communication Technology Utilization Startup Support Project
2025.6 Evaluation Committee
Committee type：Municipal
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Tokyo Metropolitan Government Next-Generation Communication Technology Utilization Startup Support Project
2025.6 Selection committee
Committee type：Municipal
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Aroma Environment Association of Japan(AEAJ)
2016 - 2019 Advisor, Public Relations
Committee type：Academic society
Academic Activities 【 display / non-display 】
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Teaching Entrepreneurship, Volume Two: A Practice-Based Approach. Neck, H. M., Brush, C. G., & Greene, P. G.
Role(s)： Planning/Implementing academic research, Other
2022 - 2023
Type：Academic research