KURATA Hisashi

Affiliation

Faculty of International Social Sciences, Division of International Social Sciences

Job Title

Professor

Research Fields, Keywords

Marketing-Manufacturing Interfaces, Service Operations, MIS, Supply Chain Management, Retail Operations

YNU Research Center

Research Center for Business Simulation

Related SDGs




ORCID  https://orcid.org/0000-0002-6104-5689

The Best Research Achievement in Research Career 【 display / non-display

  • 【Published Thesis】 Optimal Promotion Planning--Depth and Frequency--for a Two-Stage Supply Chain under Markov Switching Demand.  2007.03

    【Awards】 Best Paper Award, ACMSA2023  2023.12

    【Published Thesis】 Is the information of customer types and preferences to personal selling worth the investment in innovative technology? A modeling approach  2019.07

The Best Research Achievement in the last 5 years 【 display / non-display

  • 【Published Thesis】 Customer type or customer preference: A modeling approach to evaluate the value of customer in a sales scenario  2020.11

    【Published Thesis】 Omnichannel fulfillment and item-level RFID tracking in fashion retailing  2022.03

    【Published Thesis】 置き配と対面配送を適切に提供するための配送料金と配送品質の決定について(日本経営工学会2023年秋季大会予稿集)  2023.10

    【Published Thesis】 An Optimal Resource Allocation Problem for Product Development and Market Penetration  2024.03

Education 【 display / non-display

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    2006.5

    University of Wisconsin-Milwaukee   Department of Management Science   Doctor Course   Completed

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    1998.5

    Pennsylvania State University   Department of Management Science   Doctor Course   Completed

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    1992.3

    The University of Tokyo   Department of Agricultural Economics   Graduated

Degree 【 display / non-display

  • Doctor of Philosophy - University of Wisconsin-Milwaukee

  • Master of Science - The Pennsylvania State University

Campus Career 【 display / non-display

  • 2020.4
     
     

    Duty   Yokohama National UniversityFaculty of International Social Sciences   Division of International Social Sciences   Professor  

  • 2021.4
     
     

    Concurrently   Yokohama National UniversityInterfaculty Graduate School of Innovative and Practical Studies   Professor  

External Career 【 display / non-display

  • 2010.9
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    2020.3

    University of Tsukuba   Faculty of Engineering, Information & Systems, Department of Policy and Planning Science   Associate Professor  

  • 1998.4
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    2010.8

    International University of Japan   Graduate School of International Management   Lecturer  

  • 2007.4
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    2008.3

    Akita International University   Faculty of Global Business   Adjunct Lecturer  

  • 2006.12
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    2007.7

    Yokohama National University   Faculty of Business Administration   Adjunct Lecturer  

Academic Society Affiliations 【 display / non-display

  • 2006.9
     
     
     

    Japan Industrial Management Association

  • 2007.4
     
     
     

    The Japan Society for Management Information

  • 1997.10
     
     
     

    The Institute for Operations Research and the Management Sciences (INFORMS)

  • 2005.5
     
     
     

    Production and Operations Management Society (POMS)

  • 2000.6
     
     
     

    Decision Sciences Institute (DSI)

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Research Areas 【 display / non-display

  • Social Infrastructure (Civil Engineering, Architecture, Disaster Prevention) / Social systems engineering  / Industrial Engineering

  • Humanities & Social Sciences / Commerce  / Commerce

  • Social Infrastructure (Civil Engineering, Architecture, Disaster Prevention) / Safety engineering

 

Books 【 display / non-display

  • サービスサイエンスことはじめ‐数理モデルとデータ分析によるイノベーション

    岡田幸彦, 生稲文彦, 倉田久( Role: Contributor)

    筑波大学出版会  ( ISBN:978-4904074305

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    Total pages:342   Responsible for pages:317-333   Language:Japanese Book type:Scholarly book

  • Encyclopedia of Business Analytics and Optimization (5 Volumes

    Hisashi Kurata, Seong-Hyun Nam( Role: Contributor)

    IGI Global  ( ISBN:978-1466652026

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    Total pages:2754   Responsible for pages:960-977   Language:English Book type:Scholarly book

  • Fashion Supply Chain Management: Industry and Business Analysis

    Hisashi Kurata, Xiaohang Yue, Layth C. Alwan( Role: Sole author)

    IGI Global  ( ISBN:978-1609607562

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    Total pages:392   Responsible for pages:21-41   Language:English Book type:Scholarly book

  • The Supply Chain in Manufacturing, Distribution, and Transportation

    Seong-Hyun Nam, John Vitton, Hisashi Kurata( Role: Contributor)

    CRC Press: Taylor & Francis Group  ( ISBN:978-1420079456

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    Total pages:332   Responsible for pages:97-120   Language:English Book type:Scholarly book

Papers 【 display / non-display

  • Premium Pricing for Sustainable Home Delivery Services -An Analytical Approach-

    Kurata Hisashi

    Proceedings of the 5th Interntional Conference on Production Management 2023 (ICPM2023)   90 - 93   2023.9  [Reviewed]

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    Authorship:Lead author, Corresponding author   Language:English   Publishing type:Research paper (international conference proceedings)   Single Work  

    Home delivery services in Japan are impoverished and face a crisis of collapse because the development of e-commerce has increased the volume of small parcels being handled, and the aging society has caused labor shortages. Imposing an additional charge for attended delivery with redelivery is considered a possible solution for the logistics issue in Japan. This study examines under what conditions it is possible for home delivery users to shift from the current free redelivery system to redelivery at a premium price. We developed a game model consisting of a delivery company that determines the premium price and delivery quality and a service user that chooses either attended or unattended delivery to determine the conditions for a charged redelivery system. Based on the model analysis, we found the following results: 1) Excessively superior delivery quality should be avoided, and 2) users tend to choose the premium price when the potential risk for unattended delivery is high. We also found that the premium price has an upper limit and that higher user’s sensitivity to service quality results in a lower upper price limit.

  • Designing Omnichannel Retail Operations with Heterogenous Cus tomer Preferences of Channel and Purchase Style

    ZHANG Lu, KURATA Hisashi

    International Journal of Japan Association for Management Systems   15 ( 1 )   53 - 60   2023.12  [Reviewed]

    DOI CiNii Research

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    Authorship:Last author   Language:English   Publishing type:Research paper (scientific journal)   Publisher:日本経営システム学会   Joint Work  

    In an omnichannel approach, customers can participate in various shopping experiences since online and offline channels are seamlessly connected via modern information and communication technology. An omnichannel shopping experience comprises the buy-online-pickup-in-store (BOPS) service, in which a customer orders a product online and picks it up in a physical store; and the home-delivery. (HD) option, in which the customer examines and purchases a product and then requests for delivery directly to an address of their choice. This study examines how providing BOPS and HD services can increase the profitability of online and offline retailers that offer omnichannel disbursement. In addition to a decentralized supply chain, we examine whether supply chain contracts between the two channels can enhance system performance with model formulation and numerical experiments. We discovered that omnichannel adoption is not always desirable, and revenue-sharing ratios affect the decentralized channel’s performance.

    Other Link: https://www.jstage.jst.go.jp/result/journal/-char/ja?cdjournal=ijams&globalSearchKey=Kurata

  • Social-Welfare Aspects of Green Decision-Making in Channel Competition with Government Financial Intervension

    Lu Zhang, Hisashi Kurata

    International Journal of Japan Association for Management Systems   15 ( 1 )   23 - 31   2023.12  [Reviewed]

    DOI

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    Authorship:Last author   Language:English   Publishing type:Research paper (scientific journal)   Single Work  

    In a two-echelon supply chain, a manufacturer produces a green product and sells it to two competing retailers—one physical store and one online shop. Herein, we consider two factors affecting the green level of a product: the green level produced by the manufacturer and the green-marketing effort of the two retailers. The government levies a tax or offers a subsidy on the final retail price depending on the green level of the product. Using the Stackelberg game, we investigated the factors of competition between the retailers, financial intervention from the government, and consumer surplus affecting the pricing of a green product and the green-marketing effort-level decisions by the supply chain members. The results indicated that consumer surplus is influenced by green decisions and government subsidies increase the profits of the two types of stores.

    Other Link: https://www.jstage.jst.go.jp/result/journal/-char/ja?cdjournal=ijams&globalSearchKey=Kurata

  • Supply Chain Coordination for Fashion Products: The Effect of Sustainable Investment on Two Contracts

    Wang Ting, Hisashi Kurata

    International Journal of Japan Association for Management Systems   15 ( 1 )   113 - 120   2023.12  [Reviewed]

    DOI

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    Authorship:Last author   Language:English   Publishing type:Research paper (scientific journal)   Single Work  

    Sustainability concerns are becoming increasingly crucial for the growth of enterprises as environmental impact increases. Sustainable supply chains (SCs) can minimize resource waste, strengthen environmental protection responsibilities, enhance company reputation, and boost demand. This study examines the influence of cost-sharing (CS) and revenue-sharing (RS) contracts on SC profits, considering manufacturers and retailers making sustainable investments. Assuming consumer preference for sustainable products and government-imposed environmental taxes, the findings demonstrate that sustainability effectiveness enhances profits for manufacturers and retailers. Furthermore, CS contracts emerge as a more effective coordination strategy among SC participants compared to RS contracts.

    Other Link: https://www.jstage.jst.go.jp/article/ijams/15/1/15_113/_article/-char/en

  • A Resource Allocation Problem in Supply Chain Coordination of Supply Guarantee Deposit Payment Contract for Multiple Products

    Masatoshi Tanaka and Hisashi Kurata

    International Journal of Japan Society for Production Management   9 ( 1 )   11 - 16   2023.12  [Reviewed]

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    Authorship:Last author   Language:English   Publishing type:Research paper (scientific journal)   Single Work  

    The Great East Japan Earthquake in 2011 and COVID-19 pandemic in 2019 have increased the number of supply disruptions among supply chain members. Existing studies have shown that the contracts of supply guarantee deposit payment for coordination can achieve win-win channel coordination among supply chain members with each member’s expected profits, even in the case of production disruptions. The boundary of the required deposit payment amount is also clarified. A supply guarantee deposit payment contract is one in which the manufacturer guarantees the on-time delivery of the product by paying an interest adjusted deposit and requiring the retailer to place a minimum order quantity. This study examines the problem of resource allocation in supply chain coordination with supply guarantee deposit payment contracts for multiple products.

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Review Papers 【 display / non-display

  • 筑波大学『倉田研究室』の紹介—学生への期待、学問への取り組み、そして今すべきこと—(特集 経営工学を深める大学・経営工学を活用する企業)

    倉田久

    経営システム   29 ( 2 )   116 - 121   2020.1

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    Language:Japanese   Publishing type:Article, review, commentary, editorial, etc. (bulletin of university, research institution)   Publisher:公益社団法人 日本経営工学会   Single Work  

  • Introduction to the Research Project of the Service Research Group : Studies on Applicability of IE Methods to Human Services

    27 ( 2 )   92 - 97   2017.7

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    Language:Japanese   Publishing type:Article, review, commentary, editorial, etc. (bulletin of university, research institution)   Single Work  

  • アフターサービスから見る製販連携 : 製品とアフターサービスが生み出す新たな世界

    倉田久

    経営システム   23 ( 2 )   86 - 90   2013.7

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    Language:Japanese   Publishing type:Article, review, commentary, editorial, etc. (scientific journal)   Publisher:公益社団法人 日本経営工学会   Single Work  

Awards 【 display / non-display

  • Best Paper Award, ACMSA2023

    2023.12   The Asian Association of Management Science and Applications   Effectiveness of Different Pricing Strategies at Reducing the Workload of Home Delivery Services

    Individual or group name of awards:Hisashi Kurata

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    At the ACMSA 2023 conference, the Best Paper Award was given to a theoretical study aimed at reducing the labor burden of delivery services by changing pricing.

  • Certificate of Outstanding Reviewer

    2019.4   オランダElsevier社  

    Individual or group name of awards:Hisashi Kurata

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    IJPE, EJOR, Transportation Research Part-Eにおける査読活動における貢献

  • Graduate School Dissertation Fellowship 2004-2005

    2004.8   University of Wisconsin-Milwaukee  

    Individual or group name of awards:Hisashi Kurata

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    $14,000 competitive-based research award for doctoral students.

  • Roger L. Fitzsimonds Doctoral Scholarship 2004

    2004.5   University of Wisconsin-Milwaukee  

    Individual or group name of awards:Hisashi Kurata

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    $5,000 competitive-based research award for doctoral students.

  • Eric Schenker Summer 2003 Dissertation Scholarship

    2003.5   University of Wisconsin-Milwaukee  

    Individual or group name of awards:Hisashi Kurata

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    $2,000 competitive-based research award for doctoral students.

Grant-in-Aid for Scientific Research 【 display / non-display

  • 戦略的な目標緩和と簡略化を考慮に入れた持続可能なサービスシステムの体系化

    Grant number:22H00874  2022.4 - 2026.3

    日本学術振興会  Grant-in-Aid for Scientific Research(B)

    Investigator(s):倉田 久

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    Authorship:Principal investigator  Grant type:Competitive

    Eコマース大手のアマゾンは,補償の戦略的導入により,配送方式を対面から置き配に移行し,配送負担の削減に成功した.このことは,完璧なサービスを希求する代わりに,戦略的に適切な補償を確約してサービス失敗を容認することで,サービスプロセスの改善を導けることを示唆している.当然と考えられてきたサービス目標をあえて緩和させることで事業を成功させるという逆転の発想による成功事例は多いが,経営学の見地からの議論は十分に行われていない.本研究は,完璧を目指していた従来のサービス観とは異なる,多様な目標の間のバランスを取ることを重視する新たなサービス観の理論的体系化を目的とする.サービス失敗の許容範囲と補償制度を主要要素とするサービス運用の理論モデルを構築し,サービス企業,従業員,顧客の全てが便益を与えられる新しい解決策の実務への提案を行う.さらに,労働者不足やブラック化などのサービス業の問題を解決し,働き甲斐も経済成長も両立できる持続可能なサービス観を社会に発信する.

  • 消費者が義務的に従事せざるを得ないサービス業務への高品位サービス体験の創出

    Grant number:21K18423  2021.4 - 2024.3

    Grant-in-Aid for Challenging Research (Exploratory)

    Investigator(s):倉田 久

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    Authorship:Principal investigator  Grant type:Competitive

    代金支払いなどの定型作業に対しても,従業員による的確なサポートと機械からの迅速なサービスを顧客自身が自由に融合できる場合には,今までにないサービス体験を実現できるという発想の元,オムニサービスシステム(OSS)と呼ぶ義務サービスの新たな設計コンセプトを創出する.本研究は省人化や効率化のみを目指すのでなく,必要に応じて助けてくれるスタッフを絶妙に配置することで,生産性向上と顧客満足が両立できるサービス設計を開発する.そのうえで,顧客感動といった高品位のサービス体験が元来期待されていない義務的なルーチンサービスに対しても OSS というコンセプトを通して感動を与えられるようにする.

  • 過剰接客サービス存在時のIT活用―小売業でのRFID動線を対象として―

    Grant number:18H00903  2018.4 - 2021.3

    科学研究費補助金  Grant-in-Aid for Scientific Research(B)

    Investigator(s):倉田久

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    Grant type:Competitive

    AIやBig Dataなどの既存のIT技術のサービスへの応用は,ITによる「おもてなし」といった高品質サ ービスの実現を暗黙の仮定とし,IT導入がサービス成功を担保する前提で論じられている.一方, ネット販売の興隆が暗示するように無駄なサービスを不要とする顧客も少なくない.本研究は,過剰 な対人サービス不要時にIT技術が創出する価値を検証する.小売店舗にてRFIDを用いた顧客と従 業員の動線把握技術を想定し,接客サービスを不要とする顧客の判別と過剰サービス存在下での 最適接客の決定を通して,顧客満足と収益増加のWin-Winの条件をモデル分析する.顧客特性把 握の価値を計量化する汎用シミュレーション・モデルを開発し,協力小売企業の実データを用いてモ デルの有用性を向上させる.更には,RFID導入の是非をも判断する戦略的意思決定の支援モデル に発展させる.不要サービス削除の研究としてサービス業のブラック企業化抑制など社会的な意義 も目的に含める.

  • 製品個別化とアフターサービスの統合:顧客関係視点からの供給連鎖のモデル化分析

    Grant number:26350413  2014.4 - 2017.3

    科学研究費補助金  Grant-in-Aid for Scientific Research(C)

    Investigator(s):倉田久

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    Grant type:Competitive

    本研究では、顧客ニーズの対応と生産効率向上の同時実現を目指して顧客参加の製品個別化を分析した。従来の製販連携モデルに、企業の商品販売後の顧客対応であるアフターサービスを含ませることで、現代の消費財製造業が直面する課題をより適切に分析できうるサプライチェーン研究の枠組みを提案した。その結果、企業による製品個別化への顧客の関与のあり方と顧客行動がサプライチェーンに与える影響に関しての学術論文として公開されるに至った。学術的に新たな知見に加え、世界市場で勢いを失いつつある日本消費財製造業に対して、研究成果は製品設計やブランド価値構築に関する経営示唆も提示できた。

  • 患者の満足とスタッフの適正労働を実現する地域基幹病院の医療サービス科学

    Grant number:23241047  2011.4 - 2013.3

    科学研究費補助金  Grant-in-Aid for Scientific Research(A)

    Investigator(s):高木英明

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    Grant type:Competitive

    筑波大学附属病院において、病床管理を担当する看護師・医師に聞き取りを行って、入院患者を決定する優先順位付けと病床割当の方法を調査し、そのアルゴリズムをプログラム化し、タブレット型端末に実装したが、病院全体の新棟への移行等があり、新病棟での実用化には至らなかった。また、医療情報部から2年間にわたる全ての入院患者について、入院から退院までの病棟間移動のログデータの提供を受け、その中から、産科患者の流れを抽出して、待ち行列ネットワークでモデル化し、各病棟への入院患者数と各患者の在院日数の統計から各病棟の在院患者数の度数分布が予測できることを示した。

Presentations 【 display / non-display

  • Effectiveness of Different Pricing Strategies at Reducing the Workload of Home Delivery Services

    Kurata Hisashi

    The 7th Asian Conference of Management Science and Applications(ACMSA 2023)  2023.12  The Asian Association of Management Science and Applications

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    Event date: 2023.12

    Language:English   Presentation type:Oral presentation (general)  

    Venue:Okinawa Kariyushi Beach Resort Ocean SPA (Okinawa, Japan)   Country:Japan  

  • 地方自治体の住民サービス向上のためのLPWA導入のモデル分析:IT企業と町長とのゲームとして

    倉田 久

    日本生産管理学会 第59回全国大会  2024.3  日本生産管理学会

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    Event date: 2024.3

    Language:Japanese   Presentation type:Oral presentation (general)  

    Venue:岡山商科大学   Country:Japan  

  • 置き配と対面配送を適切に提供するための配送料金と配送品質の決定について

    倉田 久

    日本経営工学会2023年秋季大会  2023.10  日本経営工学会

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    Event date: 2023.10

    Language:Japanese   Presentation type:Oral presentation (general)  

    Venue:愛知学院大学 八草キャンパス   Country:Japan  

  • Premium Pricing for Sustainable Home Delivery Services -An Analytical Approach-

    Kurata Hisashi

    The 5th International Conference for Production Management 2023 (ICPM2023)  2023.9  日本生産管理学会

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    Event date: 2023.9

    Language:English   Presentation type:Oral presentation (general)  

    Venue:オンライン開催   Country:Japan  

  • 配送業者と宅配利用者が置配を選択する持続性のある宅配システムのモデル分析

    倉田 久

    日本経営工学会2023年春季大会  2023.6  日本経営工学会

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    Event date: 2023.6

    Language:Japanese   Presentation type:Oral presentation (general)  

    Venue:青山学院キャンパス 青山キャンパス   Country:Japan  

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Preferred joint research theme 【 display / non-display

  • Retail operations

  • Fashion Supply Chain

  • Value of information, Adoption of IT to service industries

  • Interfaces of Marketing and Operations in Supply Chains

 

Charge of on-campus class subject 【 display / non-display

  • 2024   Seminar 2b (Doctoral Programs)

    Graduate School of International Social Sciences

  • 2024   Seminar 2a (Doctoral Programs)

    Graduate School of International Social Sciences

  • 2024   Seminar 1b (Doctoral Programs)

    Graduate School of International Social Sciences

  • 2024   Seminar 1a (Doctoral Programs)

    Graduate School of International Social Sciences

  • 2024   Project SeminarⅢ

    Graduate School of International Social Sciences

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Charge of off-campus class subject 【 display / non-display

  • Management Information Systems

    2021.9 Institution:Vietnam Japan University

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    Level:Postgraduate 

  • 経営工学

    2015.4 - 2019.3 Institution:筑波大学理工学群社会工学類

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    Level:Undergraduate (specialized) 

  • サプライチェーン・マネジメント

    2013.4 - 2021.12 Institution:筑波大学大学院システム情報科学研究科社会工学専攻

  • 経営工学概論

    2016.4 - 2019.3 Institution:筑波大学理工学群社会工学類

  • 経営情報システム

    2010.4 - 2019.3 Institution:筑波大学理工学群社会工学類

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    Level:Undergraduate (specialized) 

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Committee Memberships 【 display / non-display

  • 日本経営工学会 理事(論文誌担当)

    2021.6  理事(論文誌編集担当)

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    Committee type:Academic society 

    日本経営工学会の学術論文誌の編集活動を主として研究活動に関する理事活動を担う。

  • 日本経営工学会 表彰委員会委員

    2021.6 - 2023.5 

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    Committee type:Academic society 

    日本経営工学会の論文賞、貢献賞などの表彰制度の選考等を担当する。

  • Editorial Board Mamber of the Japan Industrial Management Association

    2018.4 - 2021.5  Editorial Board Member and Area Editor

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    Committee type:Academic society 

  • 日本経営工学会サービス研究部門 幹事

    2017.4 - 2020.3  日本経営工学会サービス研究部門の運営、部門長の補佐

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    Committee type:Academic society 

Social Contribution(Extension lecture) 【 display / non-display

  • JIMA2023秋季大会 理事会セッション:論文誌編集委員会の取り組み

    Role(s): Planner

    日本経営工学会  日本経営工学会2023年秋季大会  2023.10

  • サービス革新のための情報学革命の取り組み: 共創情報学と会計情報科学

    Role(s): Host, Planner

    科研費22H00874 研究プロジェクトチーム  科研費22H00874 研究プロジェクト勉強会  2023.10

  • 製品とサービスの品質を考慮したサプライチェインネットワーク均衡モデル

    Role(s): Host, Planner, Logistic support

    科研費基盤研究(B)"22H00874" 研究プロジェクトチーム  2022.12

  • Tsukuba Global Science Week (TGSW) 2015

    Role(s): Lecturer

    筑波大学  筑波国際会議場(茨城県つくば市)  2015.9

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    Audience: University students, Graduate students, Researchers, General public, Company

    Type:Seminar, workshop

    Tsukuba Global Science Week (TGSW) 2015 というイベントにて「The value of information in supply chain management: Review of information sharing research and its directions」の題目の講演を実施する。

  • 筑波大学高大連携「筑波大学宿泊研修」

    Role(s): Lecturer

    筑波大学システム情報系社会工学類  筑波大学  2013.8

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    Audience: High school students

    Type:Visiting lecture

    高大連携の活動の一環として「経営工学100のキーワード導入編:マス・カスタマイゼーションの時代」の模擬講義を高校生に実施。

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Academic Activities 【 display / non-display

  • 審査第三部会第07090小委員会II [商学関連] 小委員会委員

    Role(s): Review, evaluation

    日本学術振興会  2018.4 - 2020.3

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    Type:Other