KURATA Hisashi


Faculty of International Social Sciences, Division of International Social Sciences

Job Title


ORCID  https://orcid.org/0000-0002-6104-5689

Graduating School 【 display / non-display


    The University of Tokyo   Faculty of Agriculture   Department of Agricultural Economics   Graduated

Graduate School 【 display / non-display


    University of Wisconsin-Milwaukee  Lubar School of Business  Department of Management Science  Doctor Course  Completed


    Pennsylvania State University  Smeal College of Business  Department of Management Science  Doctor Course  Completed

Degree 【 display / non-display

  • Doctor of Philosophy -  University of Wisconsin-Milwaukee

  • Master of Science -  The Pennsylvania State University

Campus Career 【 display / non-display

  • 2020.04

    Duty   Yokohama National UniversityFaculty of International Social Sciences   Division of International Social Sciences   Professor  

External Career 【 display / non-display

  • 2010.09

    University of Tsukuba   Faculty of Engineering, Information & Systems, Department of Policy and Planning Science   Associate Professor  

  • 1998.04

    International University of Japan   Graduate School of International Management   Lecturer  

Academic Society Affiliations 【 display / non-display

  • 2007.04

    The Japan Society for Management Information

  • 2006.09

    Japan Industrial Management Association

  • 2006.12

    Japan Association for Consumer Studies

Field of expertise (Grants-in-aid for Scientific Research classification) 【 display / non-display

  • Industrial Engineering

  • Commerce


Books 【 display / non-display

  • Encyclopedia of Business Analytics and Optimization (5 Volumes

    Hisashi Kurata, Seong-Hyun Nam (Part: Contributor )

    IGI Global  2014.02 ISBN: 978-1466652026

  • Fashion Supply Chain Management: Industry and Business Analysis

    Hisashi Kurata, Xiaohang Yue, Layth C. Alwan (Part: Single Work )

    IGI Global  2011.07 ISBN: 978-1609607562

  • The Supply Chain in Manufacturing, Distribution, and Transportation

    Seong-Hyun Nam, John Vitton, Hisashi Kurata (Part: Contributor )

    CRC Press: Taylor & Francis Group  2010.09 ISBN: 978-1420079456

Papers 【 display / non-display

  • Comparison of Distribution Collaboration Methods When Demand Occurs at Different Times in Different Locations

    Hisashi Kurata, Zhang Lu

    Asia-Pacific Industrial Engineering and Management Systems (APIEMS) 2019 conference ( APIEMS )    2019.12  [Refereed]

    Joint Work

  • Effectiveness of Price-matching Strategies Between Physical Stores When the Lowest Price Is Offered Online

    Hisashi Kurata, Zhang Lu

    Conference proceedings at Asia-Pacific Industrial Engineering and Management Systems (APIEMS) 2019 conference ( APIEMS )    2019.12  [Refereed]

    Joint Work

  • “How Do Sales Strategies of Add-ons Affect the Optimal Functionality Level of a Durable Product when Customers Prefer More-than-Necessary Features?

    Hisashi Kurata, Berdymyrat Ovezmyradov, Yumi Meuthia

    日本経営工学会論文誌(英文号) ( 日本経営工学会 )  70 ( 2E )   95 - 104   2019.07  [Refereed]

    Joint Work

     View Summary

    Sales of accessories and add-ons are strategically important as profit centers for manufacturers of consumer products. In such situations, a durable product with too many attributes might reduce the chance of selling optional items that increase the functionality of the product, whereas too few product attributes will make the product less attractive, thereby reducing profitability. Hence, determining the optimal amount of add-on functionality of a durable product is critical in product design. Another retail challenge is how to sell a durable product and along optional add-on functionalities, whether they should be sold together or separately. This paper examines the number of attributes that a durable product should have by comparing three sales strategies: selling the durable product only (i.e., a one-product-fits-all strategy), selling the durable product and optional items simultaneously, and selling them separately. We compare the optimal level of product functionality among these three sales strategies considering three managerial goals: coverage of the target market, revenue maximization, and profit maximization. We also study the effect of consumers' desire for a product with over-specification in the optimal design. We determine that the sale of add-ons affects the optimal functionality of a durable product and how separately selling optional items can alleviate the tendency toward over-specification in product design.


  • Is the information of customer types and preferences to personal selling worth the investment in innovative technology? A modeling approach

    Hisashi Kurata

    Journal of Retailing and Consumer Services   49   371 - 379   2019.07  [Refereed]

    Single Work


  • Information on Pre-Sales Demand or Transferring Usold Products: Transhipment for Asynchoroneous Sales

    Hisashi Kurata

    Conference proceedings of Production and Operations Management Society (POMS) 30th annual meeting 2019 ( Decision Sciences Institute )    2019.05  [Refereed]

    Single Work

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Review Papers 【 display / non-display

  • Introduction to the Research Project of the Service Research Group : Studies on Applicability of IE Methods to Human Services

      27 ( 2 ) 92 - 97   2017.07

    Introduction and explanation (bulletin of university, research institution)   Single Work

Grant-in-Aid for Scientific Research 【 display / non-display

  • Grant-in-Aid for Scientific Research(B)

    Project Year: 2018.04  -  2021.03  Investigator(s): Hisashi Kurata

  • Grant-in-Aid for Scientific Research(C)

    Project Year: 2014.04  -  2017.03  Investigator(s): Hisashi Kurata

  • Grant-in-Aid for Scientific Research(A)

    Project Year: 2011.04  -  2013.03  Investigator(s): Hideaki Takagi

Preferred joint research theme 【 display / non-display

  • Retail operations

  • Fashion Supply Chain

  • Value of information, Adoption of IT to service industries

  • Interfaces of Marketing and Operations in Supply Chains