Books 【 display / non-display 】

Books 【 display / non-display 】

• Encyclopedia of Business Analytics and Optimization (5 Volumes

  Hisashi Kurata, Seong-Hyun Nam (Part： Contributor )

  IGI Global  2014.02 ISBN: 978-1466652026

• Fashion Supply Chain Management: Industry and Business Analysis

  Hisashi Kurata, Xiaohang Yue, Layth C. Alwan (Part： Single Work )

  IGI Global  2011.07 ISBN: 978-1609607562

• The Supply Chain in Manufacturing, Distribution, and Transportation

  Seong-Hyun Nam, John Vitton, Hisashi Kurata (Part： Contributor )

  CRC Press: Taylor & Francis Group  2010.09 ISBN: 978-1420079456

Papers 【 display / non-display 】

Papers 【 display / non-display 】

• Comparison of Distribution Collaboration Methods When Demand Occurs at Different Times in Different Locations

  Hisashi Kurata, Zhang Lu

  Asia-Pacific Industrial Engineering and Management Systems (APIEMS) 2019 conference ( APIEMS )    2019.12  [Refereed]

  Joint Work

• Effectiveness of Price-matching Strategies Between Physical Stores When the Lowest Price Is Offered Online

  Hisashi Kurata, Zhang Lu

  Conference proceedings at Asia-Pacific Industrial Engineering and Management Systems (APIEMS) 2019 conference ( APIEMS )    2019.12  [Refereed]

  Joint Work

• “How Do Sales Strategies of Add-ons Affect the Optimal Functionality Level of a Durable Product when Customers Prefer More-than-Necessary Features?

  Hisashi Kurata, Berdymyrat Ovezmyradov, Yumi Meuthia

  日本経営工学会論文誌(英文号） ( 日本経営工学会 )  70 ( 2E )   95 - 104   2019.07  [Refereed]

  Joint Work

  　View Summary

  Sales of accessories and add-ons are strategically important as profit centers for manufacturers of consumer products. In such situations, a durable product with too many attributes might reduce the chance of selling optional items that increase the functionality of the product, whereas too few product attributes will make the product less attractive, thereby reducing profitability. Hence, determining the optimal amount of add-on functionality of a durable product is critical in product design. Another retail challenge is how to sell a durable product and along optional add-on functionalities, whether they should be sold together or separately. This paper examines the number of attributes that a durable product should have by comparing three sales strategies: selling the durable product only (i.e., a one-product-fits-all strategy), selling the durable product and optional items simultaneously, and selling them separately. We compare the optimal level of product functionality among these three sales strategies considering three managerial goals: coverage of the target market, revenue maximization, and profit maximization. We also study the effect of consumers' desire for a product with over-specification in the optimal design. We determine that the sale of add-ons affects the optimal functionality of a durable product and how separately selling optional items can alleviate the tendency toward over-specification in product design.

  DOI

• Is the information of customer types and preferences to personal selling worth the investment in innovative technology? A modeling approach

  Hisashi Kurata

  Journal of Retailing and Consumer Services   49   371 - 379   2019.07  [Refereed]

  Single Work

  DOI

• Information on Pre-Sales Demand or Transferring Usold Products: Transhipment for Asynchoroneous Sales

  Hisashi Kurata

  Conference proceedings of Production and Operations Management Society (POMS) 30th annual meeting 2019 ( Decision Sciences Institute )    2019.05  [Refereed]

  Single Work

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Review Papers 【 display / non-display 】

Review Papers 【 display / non-display 】

• Introduction to the Research Project of the Service Research Group : Studies on Applicability of IE Methods to Human Services

    27 ( 2 ) 92 - 97   2017.07

  Introduction and explanation (bulletin of university, research institution)   Single Work

Grant-in-Aid for Scientific Research 【 display / non-display 】

Grant-in-Aid for Scientific Research 【 display / non-display 】

• Grant-in-Aid for Scientific Research(B)

  Project Year： 2018.04  -  2021.03  Investigator(s): Hisashi Kurata

• Grant-in-Aid for Scientific Research(C)

  Project Year： 2014.04  -  2017.03  Investigator(s): Hisashi Kurata

• Grant-in-Aid for Scientific Research(A)

  Project Year： 2011.04  -  2013.03  Investigator(s): Hideaki Takagi

Preferred joint research theme 【 display / non-display 】

Preferred joint research theme 【 display / non-display 】