MOTOHASHI Eiji

Organization

Graduate School of International Social Sciences, International Social Sciences Section

Title

Associate Professor

Mail Address

E-mail address



Graduating School 【 display / non-display

  •  
    -
    2003.03

    Rikkyo University   Faculty of Sociology   Graduated

Graduate School 【 display / non-display

  •  
    -
    2013.03

    The Graduate University for Advanced Studies    Doctor Course  Completed

  •  
    -
    2005.03

    Rikkyo University  Graduate School, Division of Sociology  Master Course  Completed

External Career 【 display / non-display

  • 2010.04
    -
    2013.03

      Research Fellowship for Young Scientists of the Japan Society for the Promotion of Science  

Academic Society Affiliations 【 display / non-display

  • 2008
     
     
     

    INFORMS

  • 2008
     
     
     

    American Statistical Association

  • 2004
     
     
     

    Japan Institute of Marketing Science

  • 2009
     
     
     

    Japan Statistical Society

  • 2014.04
     
     
     

    Japanese Society of Applied Statistics

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Field of expertise (Grants-in-aid for Scientific Research classification) 【 display / non-display

  • Commerce

 

Papers 【 display / non-display

  • Measuring Total Effects of Advertising Including Mediation Effect of Social Media on Sales

    Sotaro Katsumata, Akihiro Nishimoto, Eiji Motohashi

    Osaka Economic Papers ( The Economic Society of Osaka University )  68 ( 3・4 )   1 - 20   2019.03

    Joint Work

    DOI

  • The Contents-Based Website Classification for the Internet Advertising Planning: An Empirical Application of the Natural Language Analysis

    Sotaro Katsumata, Eiji Motohashi, Akihiro Nishimoto, Eiji Toyosawa

    The Review of Socionetwork Strategies ( Springer Japan )  11 ( 2 )   129 - 142   2017.12  [Refereed]

    Joint Work

    Web of Science DOI

  • Website Classification Using Latent Dirichlet Allocation and Its Application for Internet Advertising

    Sotaro Katsumata, Eiji Motohashi, Akihiro Nishimoto, Eiji Toyosawa

    2016 IEEE 16th International Conference on Data Mining Workshops ( The IEEE International Conference on Data Mining )    538 - 544   2016.12  [Refereed]

    Joint Work

    Web of Science DOI

  • The Strategy of Category Priming for Avoiding Commoditization : The Priming Effects on Consumers' Willingness to Pay and Its Moderator Variables

    NISHIMOTO Akihiro,KATSUMATA Sotaro,MOTOHASHI Eiji,ISHIMARU Sayaka,TAKAHASHI Kazuki

    Journal of Marketing and Distribution ( Japan Society of Marketing and Distribution )  18 ( 1 )   29 - 54   2016.03  [Refereed]

    Joint Work

    CiNii

  • Dynamic Brand Choice Modeling Based on the State-space Approach

    Eiji Motohashi, Tomoyuki Higuchi

    Data Mining for Marketing ( SIAM International Workshop on Data Mining for Marketing )    48 - 54   2011.04  [Refereed]

    Joint Work