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TAKEUCHI Ryosuke
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【Published Thesis】 Market Development and Narratives: Breakfast Cereal Market in Japan, the 1960s-2010s(Journal of Evolutionary Studies in Business) 2025.07
【Awards】 多国籍企業学会賞（学術研究奨励賞） 2018.07
【Book】 外資系製薬企業の進化史：社会関係資本の活用と日本での事業展開 2018.02
【Book】 「開発の基盤」構築論：製品コンセプトを軸にした多様なカテゴリーへの継続的展開戦略(白桃書房) 2025.11
【Published Thesis】 Market Development and Narratives: Breakfast Cereal Market in Japan, the 1960s-2010s(Journal of Evolutionary Studies in Business) 2025.07
【Presentation(International conference)】 Multinational Corporations and Local Country Reactions: The Coca-Cola Company in Japan, 1950s-1970s(Annual Congress of the European Business History Association 2025) 2025.06
【Published Thesis】 日本におけるＡＥＤに関する教育内容の変遷－文部科学省検定済教科書中学校「保健体育」の分析－(YNU ワーキング・ペーパー) 2021.11
【Published Thesis】 History of Japanese Operation by Foreign Food Company: The Case of H.J. Heinz Company(Yokohama Business Review) 2021.09
Kobe University manegement system Doctor Course Completed
Kobe University Graduated
Doctor of Business Administration - Kobe University
Master of Business Administration - Kobe University
Duty Yokohama National UniversityFaculty of International Social Sciences Division of International Social Sciences Professor
Duty Yokohama National UniversityFaculty of International Social Sciences Division of International Social Sciences Associate Professor
Duty Yokohama National UniversityCollege of Business Administration Associate Professor
Duty Yokohama National UniversityCollege of Business Administration Lecturer
Concurrently Yokohama National UniversityInterfaculty Graduate School of Innovative and Practical Studies Professor
Academy of Multinational Enterprises
Japan Society of Business Administration
Japan Academy of International Business Studies
Forum for Enterpreneurial Studies
Business History Society of Japan
International Business History
Project Year：
"Foundational Concept" for Product Development: Continuous Product Expansion Strategy into Diverse Categories Based on Product Concept
（ Role： Joint author）
（ ISBN:9784561268055 ）
Total pages：220 Language：Japanese Book type：Scholarly book
Evolutionary History of Foreign-affiliated Pharmaceutical Enterprise: Social Capital and Business Development in Japan
（ Role： Sole author）
CHUOKEIZAI-SHA, INC. （ ISBN:9784502246517 ）
Language：Japanese Book type：Scholarly book
The Rise of the Global Company: Multinationals and the Making of the Modern World
（ Role： Joint translator）
（ ISBN:978-4-657-19019-2 ）
Total pages：604 Language：Japanese Book type：Scholarly book
多国籍企業の対日進出と社会関係資本～第二次大戦後、多国籍製薬企業の比較経営史分析～
竹内竜介
2010.3
No Setting Single Work [Reviewed]
Market Development and Narratives: Breakfast Cereal Market in Japan, the 1960s-2010s
Ryosuke Takeuchi
Journal of Evolutionary Studies in Business 10 ( 2 ) 30 - 45 2025.7 [Reviewed]
Language：English Publishing type：Research paper (scientific journal) Single Work
Other Link： https://revistes.ub.edu/index.php/JESB/article/view/42393
おもちゃのAED「トイこころ」の開発プロセス－PAD普及に向けた新たなアプローチ－
竹内竜介, 河野英子, 高石光一, 福嶋路
YNU ワーキング・ペーパー 355 1 - 15 2025.11
Language：Japanese Publishing type：Research paper (bulletin of university, research institution) Publisher：Faculty of Business Administration, Yokohama National University Single Work
台湾におけるAEDの導入と普及：後発者優位に基づく統合型モデルの実現
河野英子・大沼雅也・福嶋路・竹内竜介・高石光一
YNU ワーキング・ペーパー 351 1 - 35 2025.2
Language：Japanese Publishing type：Research paper (bulletin of university, research institution) Single Work
Bystanders’ willingness to assist using automated external defibrillators during cardiac arrest
Kono Hideko, Takaishi Koichi, Onuma Masaya, Fukushima Michi, Takeuchi Ryosuke
Heliyon 10 ( 17 ) 2024.9 [Reviewed]
Language：English Publishing type：Research paper (scientific journal) Publisher：Elsevier Joint Work
The “bystander effect,” in which the presence of others inhibits rescue actions, has not been specifically examined in the context of cardiac arrest; understanding this effect in relation to rescue with automated external defibrillators (AEDs) is important. This study aims to identify the presence of others as a factor inhibiting rescue actions using an AED, from a social psychology perspective. We collected data through a web-based questionnaire involving registered residents in all 47 prefectures of Japan. The participants were presented with hypothetical scenarios of witnessing cardiac arrest events at train stations, under sparse or crowded conditions, and with or without the presence of competent parties (e.g., station staff or security guards). Their willingness to intervene was assessed across three levels of rescue behavior: (1) running and calling for help, (2) retrieving an AED, and (3) using an AED. This study found evidence of the bystander effect, indicating that the presence of competent others reduced behavioral interventions by bystanders during out-of-hospital cardiac arrest (OHCA) events. Moreover, the perceived presence of competent parties at the scene of a cardiac arrest reduced bystanders’ willingness to initiate rescue under certain circumstances. While many bystanders were willing to initiate rescue efforts in response to calls for help, they resisted rescues involving an AED. This study observes that a bystander effect occurs among bystanders witnessing OHCA, explores the inhibiting effects of identifying competent parties on the initiation of rescue efforts, and suggests that there are significant invisible barriers to using AEDs in rescuing patients with OHCA.
AEDを用いた救命活動はいかに行われるのか？
福嶋路, 河野英子,大沼雅也, 竹内竜介, 高石光一
TMARG Discussion Papers 153 1 - 36 2024.8
Language：Japanese Publishing type：Research paper (bulletin of university, research institution) Single Work
竹内竜介, 陰山孔貴
ダイキン工業 ものづくりブログ 2026.3
Language：Japanese Publishing type：Article, review, commentary, editorial, etc. (other) Single Work
[Book Review] Mitsuzono, Isamu. 2024. Shōhisha to nihon-keizai no rekishi: Kōdo-seichō kara shakai-undō, oshikatsu boom made [The history of consumers and the Japanese economy: From the high growth to social movements and the supporting a favorite boom]. Tokyo: Chuokoron-Shinsha.
Ryosuke Takeuchi
Japanese Research in Business History 42 73 - 73 2025.12
Language：English Publishing type：Book review, literature introduction, etc. Single Work
市場発展における価値提案とナラティブー1960年代から2010年代の日本の朝食シリアルー
竹内竜介
経営史学 60 ( 2 ) 60 - 63 2025.9
Language：Japanese Publishing type：Research paper, summary (national, other academic conference) Single Work
書評「若林幸男・大島久幸・山藤竜太郎編『国際人的資源管理の経営史－戦前期日本商社の豪州羊毛ビジネスー』」
竹内竜介
企業家研究 ( 21 ) 67 - 69 2023.2
Language：Japanese Publishing type：Book review, literature introduction, etc. Single Work
書評「西牟田祐二著『語られざるGM社－多国籍企業と戦争の試練』」
竹内竜介
経営史学 56 ( 3 ) 56 - 58 2021.12
Language：Japanese Publishing type：Book review, literature introduction, etc. Publisher：経営史学会 Single Work
多国籍企業学会賞（学術研究奨励賞）
2018.7 多国籍企業学会 外資系製薬企業の進化史：社会関係資本の活用と日本での事業展開
Individual or group name of awards：竹内竜介
企業家研究フォーラム賞（論文の部）
2011.7 企業家研究フォーラム
Individual or group name of awards：竹内竜介
Multinational Corporations and Local Country Reactions: The Coca-Cola Company in Japan, 1950s-1970s
Ryosuke Takeuchi
Annual Congress of the European Business History Association 2025 2025.6 European Business History Association
Event date： 2025.6
Language：English Presentation type：Oral presentation (general)
Venue：Université libre de Bruxelles, Brussels Country：Belgium
Value Proposition and Narratives in Market Development: Breakfast Cereals in Japan, the 1960s‒2010s
Ryosuke Takeuchi
経営史学会第60回全国大会 2024.10 経営史学会
Event date： 2024.10
Language：Japanese Presentation type：Oral presentation (general)
Venue：東京大学 Country：Japan
プロジェクト・マネジャーは現場で何をしているのか？―多様な製品カテゴリーへの展開期に注目して―
陰山孔貴, 竹内竜介
日本経営学会関東部会3月例会 日本経営学会関東部会
Event date： 2024.3
Language：Japanese Presentation type：Oral presentation (general)
Venue：横浜市立大学
多様な製品の継続的な開発－製品開発の足場に着目した事例研究－
陰山孔貴, 竹内竜介
日本経営学会関西部会第675回例会 2023.5 日本経営学会関西部会
Event date： 2023.5
Language：Japanese Presentation type：Oral presentation (general)
Venue：桃山学院大学
外資系製薬企業の進化史
竹内竜介 [Invited]
多国籍企業学会第67回東部例会 多国籍企業学会
Event date： 2018.10
Language：Japanese Presentation type：Oral presentation (general)
Venue：立教大学
2026 International Business History
College of Business Administration
2026 Seminar : International Business Management 1
College of Business Administration
2026 Seminar : International Business Management 2
College of Business Administration
2026 Seminar 1a (Master's Programs)
Graduate School of International Social Sciences
2026 Seminar 1b (Master's Programs)
Graduate School of International Social Sciences
経営史学会
2025.1 - 2026.12 JRBH委員
Committee type：Academic society
経営史学会
2023.1 - 2024.12 幹事
Committee type：Academic society
日本経営学会編集委員
2018 - 2022
Committee type：Academic society
「開発の基盤」構築論－ヘルシオ25年の歴史に学ぶ継続的なヒット製品のポイントー
Role(s)： Lecturer
LISH-TAKANAWA GATEWAY Link Scholars' Hub 2025.12
2021年度『講座・企業家学』11月講座
Role(s)： Lecturer
2021.11
Audience： Graduate students, Researchers, General public
Type：Extension Lecture
第20回日本ファルマアライアンス協会定例会
Role(s)： Lecturer
日本ファルマアライアンス協会 大阪 2018.7
Audience： General public, Company
Type：Lecture
特別講演「海外子会社の進化史－20世紀、外資系製薬企業の事例－」
the Japanese Seminar Series 2017-18
Role(s)： Lecturer
Cardiff University, School of Modern Languages Cardiff, UK 2018.2
Audience： University students, Graduate students, General public
Type：Seminar, workshop
Title: The Importance of Relationships in Japanese Society: From a Business History Perspective
In this seminar, Dr Royosuke Takeuchi will discuss the importance of relationships in Japanese business activities by focusing on the past business activities and their results.
適塾講座
Role(s)： Lecturer
大阪大学適塾記念センター 大阪 2013.9
Audience： General public
Type：Extension Lecture
戦後の外資系製薬企業－日本事業の展開プロセス
